The Press loved how speedily Chameleon Cala Homes adapted to new norms

by PR Interns

Monday, July 6th, 2020

Property PR ensured potential buyers were in the know about CALA Homes’ new services during lockdown

Property PR guaranteed that potential buyers knew about CALA Homes’ virtual tours optionBy Kitti Laczko

CALA Homes has been offering premium homes to their customers for over 30 years and pride themselves in their high quality customer service and customer satisfaction.

When the lockdown forced housebuilders to close the doors to their showhomes, CALA Homes (East) acted quickly to ensure househunting could continue. They introduced two new services to help interested buyers continue the search for their dream home from their comfort and safety of their sofa.

The Scottish housebuilder was the first to provide interactive Virtual Guided Tours of their showhomes using technology from Lanarkshire-based View360. To give buyers even more peace of mind, CALA also introduced the option of fully refundable remote reservations.

We shared two exciting stories about remote reservations and Virtual Guided Tours with local, regional, national media and key property publications to help CALA reach its target audience.

Some highlights included:

  • A total reach of more than 214,000 people
  • Online features in regional publication Edinburgh Evening News
  • Tech coverage in Digit
  • Industry coverage online on Scottish Construction Now and WhatHouse
  • Hit in popular national outlet, the Sunday Mail with over 100,000 readers

If you would like to find out more about these stories, our original press releases are available blow:

Carefully crafted Property PR allows CALA Homes to directly reach their potential customers, cultivate their reputation and nurture good relationships with their existing customers.

Our team of Property PR enthusiasts would love to help your business reach new audiences.

If you think we could help you advance your business by telling your story to the right people cleverly, please reach out to us for a consultation.
You can give us a phone call on 0131 561 2244 or take a few minutes to fill in the form below and one of the team will get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    PR Interns

    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

    View PR's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name