Business Press Take Note of Divino’s Olive Tree

by Holyrood PR

Wednesday, November 24th, 2010

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Divino Enoteca coverage secured by Holyrood Partnership PR in ScotlandThe Capital’s newest wine venue celebrates an impressive PR in Scotland success with coverage in the business press.

Business 7, the leading Scottish business journal, reported on how the proprietors of Divino Enoteca had imported an unusual addition to its decor in Edinburgh’s Old Town.

Owner Tony Crolla explained how he wanted to recreate a true feel of Italy in the new venue – by sourcing an olive tree all the way from fields in his Italian home town. The 12ft tree has been transported more than 1,200 miles, travelling over land and sea, to take pride of place in the centre of Divino Enoteca’s Italian courtyard. 

The coverage can be viewed on the Business 7 website and was the result of a sustained media campaign for the venue by PR in Scotland experts the Holyrood Partnership.

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