Bursary Coverage Success Leads to 129 Applications
Thursday, June 1st, 2017
on behalf of CALA Homes
Edinburgh PR agency secures effective media partnership
- Round 1: Launch page in the East Lothian Courier, complete with application form, along with a front page teaser.
- Further coverage was then achieved in the Edinburgh Evening News, Housebuilder and Developer, Scottish Construction Now and UK Fundraising.
- Round 2: Further full page coverage in the East Lothian Courier, with examples of beneficiaries from a previous CALA bursary scheme – eye catching pic and another application form.
- Round 3: Further local paper coverage, with an update on the successful uptake – with applications already pouring in, just three weeks after launch.
- Round 4: A piece featuring local club, the NB Minis, highlighting the benefits of local funding and urging groups to apply.
- Round 5: Final call out – with just one week to go until the cut-off date we highlighted the final countdown, once again calling on all deserving groups to apply.
- Round 6: After the closing date and resounding demand, CALA made the decision to double the fund – with a celebratory page lead in the East Lothian Courier, bringing further good news to the region – just days ahead of the panel decision.
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Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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