by Melissa Craib

Monday, April 17th, 2017

Tommy and the team at Hatton Lea for Edinburgh PR


A CARE home in Bellshill, Lanarkshire, has signed up to an innovative project that aims to further widen knowledge and understanding of dementia.

The ‘Pledge Tree’, a creative work of art at the reception of Bupa’s Hatton Lea Care Home, aims to encourage staff, carers and family members to write down their thoughts and feelings – or pledges – on dementia on leaf-shaped pieces of paper and pin them to it.

The pledge tree has been devised by Dementia Carer Voices as part of their campaign to make a difference to the lives of people with dementia and their carers.

The Hatton Lea tree was unveiled by Tommy Whitelaw, the charity’s Project Engagement Lead, who has visited more than 500 care homes, hospitals and universities to highlight the need for greater awareness on dementia.

Tommy, who started his involvement with Dementia Carer Voices after he spent six years caring for his mother who had dementia, said: “Bupa’s work in dementia care is already widely acknowledged as being leading-edge, particularly its excellent staff training and the pioneering ‘Dementia Ambassadors’ programme.

“Hatton Lea’s new pledge tree is a way to further improve understanding of dementia care in our local communities.

“It offers a means to showcase pledges that can help to ensure that carers and people with dementia have their voices heard, and their rights and caring role are recognised by those who play a part in the journey.”

Caroline York, Unit Manager, at Bupa’s Hatton Lea Care Home, said: “Tommy’s commitment to the pledge tree concept is extremely inspirational.

“The tree itself has really brightened up the reception area, but more so, we are sure it will encourage our staff to continue their already unthinking commitment to provide the very best in dementia care for our residents.”

Want to find our how our Edinburgh PR agency can help you?

Get in touch with our team of experts by calling 0131 561 2244 or using the contact form below, we’d love to hear from you!

    Your Name (required)

    Your Email (required)


    Your Message

    Related Posts

    So how can we help?

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name