Bield’s Brave New Housing Model Is An All Around Hit

by Sarah Fairley

Thursday, January 7th, 2016

Innovative housing model for Scotland’s older people receives ringing endorsement in the press thanks to Edinburgh PR agency

23 DEC Press and Journal Bield CoverageSpecialist housing and care provider, Bield, grabbed the attention of the press in the last few weeks as it revealed it’s plans to revamp the way specialist housing is delivered for Scotland’s older people.

Bield is one of Scotland’s largest specialist providers of Housing and Care and launched its process to reform its Sheltered Housing developments into Retirement Housing Developments in 2012. Since then, Bield has introduced the new model in 79 developments across 21 local authority areas, completing the Scotland-wide rollout in October.

The Scottish media were quick to pick on the fact that organisation have been praised as “brave and far-sighted” for making the change, after a leading social research and support company undertook an independent evaluation of the new service.


Read the original press release here


Shortly after being issued the story featured on the UK’s most up-to-date Social Housing and Local Government website, 24dash.com. With over 24dash.com coverage for Bield 95,000 unique visitors per month to this website the coverage ensured that Bield had an impressive profile boost and was placed in front of its target audience, in particular potential clients.

In addition to this the story also featured in key care publications, including Scottish Housing News and Housing Scotland News, again getting Bield in front of it’s target audience creating a further 4,000 opportunities to see.

Credible national paper the Press and Journal also featured the story, with a circulation of almost 70,000, it highlighted the innovative change Bield implemented to many more potential customers.

For almost 45 years Bield has been delivering high quality services to help improve the lives of Scotland’s older people, enabling them to remain independent for as long as possible – the essence of Bield’s ‘Free to Be’ vision.

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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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