Brae Court fundraised its way to fancy press coverage

by Sarah Fairley

Monday, December 14th, 2015

MEDIA TURNS ATTENTION TO BIELD’S FANCY DRESS FUNDRAISING WALK

Coverage WLCBield‘s Brae Court, a Very Sheltered Housing development, quickly attracted the media’s attention after residents and staff went above and beyond for charities close to their heart by taking part in a charity walk.

The 30 strong group, which also included friends and family of the development in Linlithgow, 112represented a huge spectre of ages from two to 67 years old, all doing their bit for Chest Heart & Stroke Scotland and Rachel House Hospice.

The generous team, some of whom donned impressive fancy dress outfits for the event, walked 2.3 miles around Linlithgow Loch raising £1510 in the process.

Here at Holyrood PR, we recognise the kind of event that attracts media attention and were quick to spread the news of this inspirational story achieving both national and regional coverage for Scotland’s leading care and housing provider.


 

Read the original press release here


 

 

 

8 DEC Dailyrecord.co.uk

Within a day of the fundraising story being issued leading care publication Scottish Housing News featured it, spreading Bield’s hugely positive news throughout its target industry and ultimately growing its reputation.

This fantastic coverage was follow by more great features on Daily Record‘s website the The Scotsman Giving Back page, creating a further 2,304,960 opportunities to see.

The following day it was picked up by the West Lothian Courier reaching a further 13,069 people and helping to raise awareness of the fantastic work Bield does in within the local community.

This coverage was achieved as part of our ongoing PR work for Bield. You can find out about Bield’s other media successes by visiting their client hub.

 


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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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