Boyd Legal Buoyant With Multi Media Coverage

by Holyrood PR

Wednesday, July 20th, 2016

Holyrood PR’s Newest Brand Gets Off To a Flyer

Boyd Legal
NEW Client, Boyd Legal, has been boosted by its first flurry of media coverage since joining our Edinburgh PR agency.
The firm, which is in the process of restructuring for growth, has recruited our services to help get the word out to key target audiences – a key element of its ambitious new marketing strategy.
We wasted no time in securing early high-impact coverage directly hitting those business-boosting goals, by increasing exposure amongst the business and legal community of Boyd Legal’s ambitions.
Landing an exclusive and eye-catching picture story, in print and online with the Scotsman, we helped the firm achieve key business coverage in the famous paper – reaching a dedicated ABC1 audience of 26,283 print-readers and exposing the brand to 119,672 of its daily online readership.

Following this, further coverage in key online business titles, DailyBusinessGroup and Scottish Business News Network, ensured Scotland’s engaged business readers were exposed to Boyd’s latest chapter.
Further establishing its credentials within the legal sector is a key goal for the firm, important as it is for attracting top talent and for all important peer to peer acknowledgement.
It is also widely accepted that trade publication coverage helps boost staff morale.
As such, two of Scotland’s key online legal news sources, the Law Journal of Scotland and Scottish Legal News both featured Boyd Legal’s latest news story on their respective platforms.
Holyrood PR represents Boyd Legal as part of an ongoing PR campaign.

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