Boyd Legal at Home with Excellent Coverage
Tuesday, June 6th, 2017
on behalf of Boyd Legal
BOYD LEGAL recently put two beautiful homes on the market and we wasted no time sharing these unique properties as widely as possible.
First up, Boyd presented stunning Donibristle House- a stunning property situated in Dalgety Bay, offering buyers a slice of history.
The estate was given to the 1st Earl of Moray by Robert the Bruce, and became the scene of the killing of the 2nd Earl of Moray, giving the property a quirk to further spread the story.
The second unique property presented by Boyd, 28E Crown Street, is a historic Post Office Conversion in the heart of Aberdeen’s city centre,.
The unique selling points of both homes was something we couldn’t wait to share and after targeting some key titles we saw some pretty impressive results.
- National hits in the Daily express, The Sunday Times, The Herald and The Scotsman.
- An impressive 484,473 opportunities to see spread over 9 cuttings
- Valuable online coverage in important business title scotlandb2b
- A hit in the important, widely read regional title, The Press and Journal
The coverage generated from these two stories gave Boyd a platform to fully show off the properties. Gaining national hits across a number of papers helped further put Boyd on the map and securing relevant regional coverage targeted the specific geographical market for one of the properties.
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