Book production company rebrand is a page turning hit thanks to Edinburgh PR team

Ownership Associates Monday, April 26th, 2021

Book production company rebrand is a page turning hit thanks to Edinburgh PR team

Ownership Associates Media Coverage

Ownership Associates secures coverage spanning three key sectors with help from Edinburgh PR experts

AFTER Ownership Associates highlighted that its client, Palimpsest, which is the UK’S leading book production company was about to undergo its first rebrand in 27 years following its transition to employee-ownership, we knew it would make a great story.

Our team were asked to find an engaging news angle to promote the rebrand, which was done fully in-house. After a call with Palimpsest, we found that the rebrand was primarily driven by Palimpsest’s move to employee ownership in 2018, which was advised by Ownership Associates.

Our PR experts quickly delivered:

  • 8 items of coverage, generating 113,562 opportunities to see
  • Key specialist coverage in The Bookseller, the main news outlet for the publishing industry 
  • Prominent national coverage in the Herald 
  • Local coverage in the Falkirk Herald, Palimpsest’s local newspaper 

Our team received positive feedback from Palimpsest, who were thrilled with the results we produced. The company specifically requesting coverage in the Falkirk Herald and a publishing title, of which we delivered on both.

The 113,562 opportunities to see, generated from our coverage across specialist, local and national press, introduced Palimpsest to thousands of potential new customers as the company looks to expand the business into different areas of the publishing sector following the rebrand.

The full story can be viewed here.

Fore more information about Ownership Associates visit, https://ownershipassociates.co.uk/

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