Media plaudits for generous housing provider
WHEN WE heard of Blackwood Homes and Care’s handover of 10 properties to a local council to help ease a major housing shortage, we knew there was a valuable story to be told.
The Edinburgh-based independent living specialist offered the properties to Edinburgh City Council to help ease the capital’s housing crisis, and with the helping hand of the media experts at Holyrood PR, the story was shared far and wide.
Spanning across Edinburgh, the specially adapted homes were handed to the council to free up standard affordable housing elsewhere – in turn easing the major shortage going on in the city.
The valuable homes featured remarkable adaptions – from home automation to adaptable kitchens – aligning with Blackwood’s core ethos to provide homes that empower individuals with disabilities or age-related conditions to live as independently as possible.
Blackwood’s assistance in alleviating the housing shortage came at a much-needed time – as Edinburgh Council declared a housing emergency at the end of last year.
Because the generous donation was as timely as it gets, our team quickly got on the case to craft a compelling press release in rapid time to ensure that this positive news could be shared in line with the wider news agenda.
To build on Blackwood’s already pronounced thought leadership, we also liaised with key contacts to secure a quote from Edinburgh City Council, gaining the third party endorsement from the thankful public body.
The story achieved remarkable success across various traditional and digital platforms:
- Featured as a front-page story on Edinburgh Evening News
- 10 items of coverage
- 138,835 opportunities to see
- Local, regional and specialist titles covered in print, online and social
- Key items of coverage included Scottish Housing News, Edinburgh Reporter, THIIS Magazine and Deadline News
Holyrood PR showcased Blackwood’s immediate response to the housing crisis, rapid turnaround, and commitment to innovative housing solutions.
Not only did the piece aim to provide a snapshot of Blackwood’s innovation within the sector, a key element was sharing its immediate positive impact on the area.
The positive sentiment generated across media platforms not only solidifies Blackwood’s reputation as a leader in the sector but also lays the foundation for continued community support and collaboration.
With this and future stories in the works, our PR team are buzzing to share further valuable news about Blackwood as it continues to set the stage for a future marked by innovation, collaboration and improved living standards for people in need across Scotland.
Read the original release here:
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