Blackwood’s Dundee Expansion Is A Huge Hit With Scottish Media

by Alicia Simpson

Monday, November 2nd, 2015

blackwood blurWhen our leading housing and care client Blackwood announced it was soon to throw open the doors of its new Dundee office, our award winning PR agency knew the announcement warranted a wide spread of media coverage.

The move to Claverhouse will add to the ambitious charity’s already expansive portfolio of premises – with offices currently across Edinburgh, Glasgow, Stirling and Aberdeen.

The launch of the new office is a pivotal step for Blackwood to provide its service users with enhanced care and housing, and will also create a number of new jobs in Tayside.

The news of the innovative charity’s expansion was picked up quickly, hbalckwood blur 2itting a wide variety of national, regional, care and charity press within just two days of our expert PR team making the announcement.

This spread of coverage was of major importance for our client, as it enables Blackwood to continue to build an impressive reputation for its expertise in adapting properties to let people with disabilities, sensory impairments and age-related conditions to live as independently as possible.


Read the original press release here

blackwood blr 3Ultimately reaching a combined readership of over 20o,000, Holyrood PR guaranteed that this positive step for Blackwood secured the recognition that it deserved.

The pick of the coverage was across two national newspapers, the Scotsman and the Courier. The Courier, in particular, is hugely important to Blackwood as this Daily covers the entire of Dundee – thus obtaining a potential readership of over 45,000 across the city in which the new office has opened.

Furthermore, the story also ran in the Dundee Evening Telegraph, adding a further circulation of over 18,000 across Blackwood’s target city.

The Scotsman online also followed with a sizeable expansion, therefore ensuring the story was exposed beyond the local area, hitting readers from all across Scotland and potentially even further afield.blackwood crop 1

Vitally, the industry care press were also quick to pick up Blackwood’s news and ran pieces in Scottish Housing News, Housing Scotland Today, Disabled and Supportive Carer and Posability Magazine, thus spreading Blackwood’s hugely positive news throughout its target industry and ultimately growing its reputation and gaining further support for the ambitious charity.

Big hitting business press coverage on Scottish Business News Network further ensured the announcement was delivered across the local Dundee area and beyond.

This positive spread of coverage comes as part of Holyrood PR’s ongoing work with Blackwood Housing and Care. Our PR team brings multi-award winning expertise to ensure that every story reaches its fullest potential.

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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