Scotland’s leading housing and care charity Blackwood grabbed the attention of the press this week when it revealed its pioneering new smart care system has been trialled successfully at its care home in Stirling.

The innovative technology, Clever Cogs, can be installed in various compatible touch screen devices and influences everything from the ability to open curtains and switch on TVs, to ordering shopping and ensuring a constant connection with family, friends and carers.

Within just a matter of hours of it being issued, the ground-breaking story went online on The Scotsman’s newly revamped website, which receives nearly 70,000 unique page views daily as well as in print the next day which has an impressive circulation of more than 23,000.

Over the next couple of days, the news of Blackwood’s newest invention gained a wide spread of coverage across business and care and disability titles, featuring in the Scottish Housing News, Care and Nursing Magazine, Tayside Business News, Posability Magazine and Housing Scotland Today.

Not only did the trial go down a storm but so did the story with eight pieces of coverage gaining an incredible circulation of 1,727,783 and a massive PRV of £6,152 which has ensured Blackwood that its newest care system, Clever Cogs, is getting its name out there.

By making headlines across national press, as well as a variety of different news outlets reaching diverse sections, our expert Edinburgh PR team ensure the wide sharing of Blackwood’s ethos – which aims to improve the lives of people with disabilities through innovative technology.

Blackwood is renowned for its work in adapting properties to let people who are disabled, elderly or have sensory impairments live independently and this story is just one of a number of successful stories run by Holyrood PR on behalf of Blackwood. Our Edinburgh agency’s award winning style ensures that every story reaches its fullest potential.