Blackwood Concept House Bags Extensive Media Coverage
Wednesday, September 16th, 2015
on behalf of Blackwood
Blackwood, one of Scotland’s most innovative housing and care providers, hosted its Annual General Meeting this year at Our Dynamic Earth in Edinburgh.
Building upon its reputation for delivering spectacular annual exhibitions, Blackwood went above and beyond this year, building a full scale replica of its highly accessible concept house for people with disability or mobility issues inside Our Dynamic Earth. What’s more, the leading care provider built the entire replica in just 24 hours.
The concept house demonstrated various innovative designs and inventions aimed at making everyday life easier for those with disabilities, with a key focus on how technology really can help people live more independently through digital inclusion.
The imaginative designs included a revolutionary washing machine that washes, dries and irons clothes, kitchen appliances and worktops that rise and fall at the touch of a button and a spoon that doesn’t spill.
The annual exhibition was a huge success, drawing an extensive audience including Blackwood residents and volunteers, members of the public and a significant amount of media and press representatives.
With the help of award winning PR agency Holyrood Partnership, Blackwood’s ‘AGM like no other’ secured a wide range of positive coverage.
The story of the dynamic and forward-thinking care provider instantly caught the attention of a both national and local titles, such as The Times, securing a circulation of 396,000, as well as Edinburgh’s most trusted news source, the Edinburgh Evening News, The Scotsman and The National.
However, the fantastic array of coverage did not end there. BBC Radio Scotland featured Blackwood’s spectacular annual exhibition on its Good Morning Scotland programme, interviewing Strategic Development Director Simon Fitzpatrick all about his innovative concept house design.
The ground-breaking story was additionally picked up by leading care titles Scottish Housing News, Housing Scotland Today and The Carer UK as well as featuring on popular online business sites Daily Business Group and Scotland B2B.
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