Bield came, saw and conquered thanks to Social Media and Digital PR

by PR Interns

Thursday, July 23rd, 2020

Bield’s participation in the Job Centre Plus’ Twitter campaign: #CareInScotland was a Social Media and Digital PR triumph

Bield's Twitter Takeover turned out as Social Media and Digital PR victory

By Kitti Laczko

WHEN we helped a client to master a “Twitter takeover” collaboration with an important employment service we didn’t just deliver – we absolutely smashed it.

BIELD is one of Scotland’s largest housing and support services and was invited to takeover the JobCentre Plus Twitter account in Lothian and Borders for one hour in June 2020, to help promote the  #CareInScotland campaign.

Our team of Scottish digital PR experts ensured that Bield made an impression – by achieving the best ever Twitter performance of any Scottish JobCentre Plus account.

The project was a triumph from start to finish for our digital PR team – since the entire collaboration was made possible because Job Centre Plus was so impressed by Bield’s Twitter account, which we run and manage for the renowned Scottish charity. The results included:

  • The day of Bield’s takeover marked the highest figures Job Centre Plus has ever received on any of its Scottish accounts with more than 70,000 impressions
  • Bield’s content contributed to more than15,000 impressions during the one hour Twitter takeover
  • The posts also received 70 retweets, 72 likes and 42 link clicks
  • The basis of a strong, ongoing relationship has been forged with JobCentre Plus

JobCentre Plus is the Government-funded agency which helps people who are out of work to find employment. Its #CareInScotland campaign was designed to appeal to job hunters by showing the range of rewarding opportunities available across the diverse sector.

To support that campaign, we came up with 12 powerful and eye catching Tweets – one every five minutes –  to help share the message far and wide about the great jobs, dedicated people and long-term rewards of being part of the essential care service during the Coronavirus pandemic and beyond.

We ensured Bield had an ideal platform to share valuable information about Bield’s work, the benefits its team receives, and most importantly, what a crucial role each and every one of its team members play in offering a committed and professional service to its customers.

If you would like to have a peek at our tweets, you can find the full Twitter thread here –  and we have also included a few sample Tweets, below:


We provide a wide range of support to Bield, including media relations, issues management, video, photography, website content as well as digital PR and social media management. All of this activity helps our client to sustain its reputation, gain public support as a non-profit organisation and reach out to its stakeholders in a meaningful way.

We would like to show you how Social Media and Digital PR could deliver benefits for your business

Our team of PR specialists are here to give you expert advice. We’d love the chance to hear about the opportunities and obstacles facing your organisation – and how digital PR and social media could help boost your work.

You can reach us on 0131 561 2244.  If you prefer emails, it only takes a few seconds to fill and submit the form below and we will get straight back to you:

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    PR Interns

    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

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