Bield take centre stage with a showcase of headlines

by Laura Berry

Wednesday, August 21st, 2013

21 AUG Edinburgh Now Coverage The spotlight once again shone brightly upon Scotland’s leading provider of housing and care services this week with coverage of their theatre company sponsorship proving a hit with the press.

Bield sponsored the promotional costs of the play ‘No Place Like’ which was performed by Le Mot Juste Theatre as part of the Edinburgh Fringe Festival. The play explored the life changing transition that older people face when they move into a care home and the wealth of emotions they encounter during the later stages of their lives.

The theatre company took time out of their busy schedule to spend an afternoon with Bield residents and were delighted to have the opportunity to listen to the many anecdotes they had to share with them. In keeping with Bield’s ‘Free to be’ philosophy the collaboration between the care home and the theatre company promoted engagement and social inclusion of Bield residents as well as providing Bield with the opportunity to contribute to the wider community.

The story achieved fantastic coverage in Edinburgh’s newest paper ‘Edinburgh Now’ as well as featuring online on the Care Industry News website.

The coverage was achieved as part of an ongoing PR campaign by Holyrood PR – the full story can be found in the original press release.

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