Pedal Power Pushes Bield to PR Success
Tuesday, July 25th, 2017
on behalf of Bield Housing And Care
Cycling Group Raises Over £3,000 for Charity Thanks to 220 Mile Cycle
A CYCLING group from Aberdeen helped our client Bield hit headlines after tackling a 220 mile cycle from Inverness to Campbeltown in just four days to raise money for the charity.
Ensuring people found of the great work of the ‘Cyclepaths’ we issued two releases. One beforehand to encourage donations and one after to see how the cycle went. PR Success followed with the story of the ‘Cyclepaths’ creating 11 items of media coverage:
- 118,517 opportunities to see
- National coverage on the Daily Record, Aberdeen Evening Express and the Press and Journal
- Key regional coverage in the Linlithgow Gazette, West Lothian Courier and Mearns Leader
- Important trade coverage in On Track, SFHA and Care Home Environment
The charities were chosen in memory of John’s aunt, Yvonne, and Stuart Birnie, a close friend of the group, who passed away after suffering from an arterial embolism.
Yvonne was a tenant at Bield’s St Andrews Court development in Broxburn for eight years. John wanted to raise money for the housing development to say thanks for the care she had received during her time there.
The ‘Cyclepaths’ are a team of five cyclists and a driver who worked together to complete the four day cycle. The group have been training hard in preparation for the upcoming challenge.
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