Pedal Power Pushes Bield to PR Success

by Melissa Craib

Tuesday, July 25th, 2017

Cycling Group Raises Over £3,000 for Charity Thanks to 220 Mile Cycle

Bield PR Success Coverage on Cyclepaths

A CYCLING group from Aberdeen helped our client Bield hit headlines after tackling a 220 mile cycle from Inverness to Campbeltown in just four days to raise money for the charity.

The ‘Cyclepaths’ took on the journey along the Kintyre peninsula to raise money for two charities close to John’s heart – Bield and Chest, Heart and Stroke Scotland.

Ensuring people found of the great work of the ‘Cyclepaths’ we issued two releases. One beforehand to encourage donations and one after to see how the cycle went. PR Success followed with the story of the ‘Cyclepaths’ creating 11 items of media coverage:

The charities were chosen in memory of John’s aunt, Yvonne, and Stuart Birnie, a close friend of the group, who passed away after suffering from an arterial embolism.

Read the original press release on the ‘cyclepaths’ completing the incredible journey and raising an astounding amount for the charities

Yvonne was a tenant at Bield’s St Andrews Court development in Broxburn for eight years. John wanted to raise money for the housing development to say thanks for the care she had received during her time there.

The ‘Cyclepaths’ are a team of five cyclists and a driver who worked together to complete the four day cycle.  The group have been training hard in preparation for the upcoming challenge.

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