Perthshire cycling initiative makes for wheelie good charity PR

by Izzy Stiven

Thursday, February 21st, 2019

Pensioners pedal onto front page thanks to media success

 A collation of coverage achieved for charity PR client, Bield's news of the success of Cylcing without Age

A CYCLING initiative aimed at getting older people out and about enjoying the outdoors hit the headlines earlier this year when we shared the news of the group’s latest triumph.

With the help of Norman Ridley – an 82-year-old tenant from Bield’s Quayside Court – Cycling without Age has successfully acquired their second trishaw thanks to a generous donation through The The Guildry Incorporation of Perth.

The group allows less mobile members of the community to enjoy Perth’s scenic surroundings thanks to the volunteer rickshaw drivers.

We expertly shared the news of the group’s continued success and managed to achieve:

Sharing the news of Bield tenants is vital in maintaining their profile as a leading provider of quality housing for older people in Scotland

Bield developments allow tenants like Norman to retain their independence – whilst having help on hand when needed.

Cycling Without Age in Perth is supported by Bield tenant Norman Ridley | Charity PR

Take a look at the original press release to hear about the worthwhile work of Norman and the rest of the Cycling without Age group in helping improve the lives of older people in Perth


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Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

Izzy Stiven

Account Executive, Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

View Izzy's Profile

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