BIELD GAINS HEALTHY SUCCESS AS FORMER NURSE MEETS ROYALTY AT NHS MILESTONE

by Katie Hogg

Wednesday, July 25th, 2018

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Thanks to the help of Edinburgh PR, Bield’s NHS nurse story is a royal success with key media

BIELD GAINS HEALTHY SUCCESS AS FORMER NURSE MEETS ROYALTY AT NHS MILESTONE

 

Bield is celebrating media success after scoring a string of coverage with the news of their tenant, Kit Reid, who worked the first day of the NHS.

90-year-old Kit, a former nurse from Haddington, attended the health service’s 70th anniversary celebrations at the National Museum of Scotland in Edinburgh, ultimately meeting the future king of the UK, Prince William.

The story was a media hit, amassing a variety of coverage including local and charity titles.

Highlights include:

  • Fantastic feature in Scottish Field magazine
  • A prime piece with the Edinburgh Evening News
  • Key trade coverage in Third Force News and Scottish Housing News
  • Further local coverage on North Edinburgh News
  • A reach of over 41,808 opportunities to see

 

Thanks to the help of Edinburgh PR, Bield attracted the attention of key media outlets, getting the charity’s news in front of the right audiences. You can read the original release here.

 

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