Bield Appoints Its Top Team To Guide Future Journey

by Raymond Notarangelo

Monday, September 9th, 2019

Leadership team formed to drive Bield’s ambitious five-year business strategy

Bield Appoints Its Top Team To Guide Future Journey. Charity PR

Bield has completed the formation of its new-look Leadership Team which will shape its drive to position the organisation as Scotland’s leading provider of housing, care and support for older people.

The appointments have created a revised structure of Directors and Heads of Service who will deliver Bield’s ambitious five year (2018-23) business strategy.

The move has seen the number of Directors reduce from five to three with redefined roles clearly aligned with Bield’s future direction as well as allowing senior management costs to be reduced.

Sitting below the Senior Management Team will be 13 new Heads of Service who will responsible for leading teams to more effectively manage individual functions within Bield.

Interim chief executive Charlie Dickson said assembling the new Leadership Team is a key component of a wider organisational review which will allow Bield to move towards an exciting new future which includes creating new homes and services, investing in the existing housing and developing new business growth areas especially around innovation and digital technology.

“Our strategy reflects the continued changing and challenging environment in our sector. But, crucially, it focuses on delivering outcomes that will ensure we continue to develop our existing services, improve levels of customer service, maintain our financial strength and take forward the skills and abilities of our workforce, volunteers and Board members.

“Our new Leadership Team is equipped with the sector-leading talent, expertise and redefined responsibilities to take forward the organisational review and to place us in a strong position to celebrate our golden anniversary in 2021.”

It coincides with the recent announcement of Dr Lynne Douglas as Chief Executive, replacing Brian Logan, who stepped down following nine years in the role. She will join Bield in November, where upon Charlie Dickson will revert to his role as Director of Customer Services.

The new senior management team is composed of: Interim Director of Customer Service Matt Lock; Director of Business Development Director, Val Hunter; Director of Finance & Resources, Scott Smith

Under the Customer Services directorate there are four Area Head of Services: Andy Magee (Central), Moira Young (West), Tracey Howatt (East) with the North role currently vacant; Head of Owner Services, David MacInnes; and Head of Policy & Customer Standards, Shirley Coll.

Under the Business Development directorate; Head of Development & Business Growth, Caryn Innes; Head of Maintenance & Contracts, Heather Thomson; Interim Head of Contact Centre Operations Steven Rankine; and Head of Performance Improvement, Andrew Strickland.

Under the Finances & Resources directorate, Head of Finance, Jill Dunlop; Head of Human Resources, Keren Faulds; and Head of Technology & Information Management, John Malone.

Charlie Dickson said that one of the key drivers behind the organisational review was the recognition that Bield’s administration and management costs were too high.

He added: “Accordingly, by 2023 we will have implemented a new, leaner organisational structure which aligns with the services we are providing. But it should be stressed, 2023 will be no means be an end point, but rather a staging post in our transformational journey.”

Bield’s future strategy is framed around three outcomes; to ensure its customers can live independently in their own homes as their needs change, to feel it offers value for money and to provide quality homes and services that meet expectations.

Bield was founded nearly 50 years ago with one housing development in Bo’ness and is now a major provider of a wide range of housing and services for around 20,000 older people across 23 local authorities.

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Raymond Notarangelo

Raymond Notarangelo, co-founded Scottish PR agency, Holyrood PR after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.

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