Bield are ready for the next chapter

by Emma Lourie

Tuesday, October 8th, 2019

Bield continues it’s commitment to improving the lives of Scotland’s older people

Bield are ready for the next chapter and the continuing change - Charity PR

Bield has revealed it remains focused on continuing to bring innovative changes to housing and care services to underline its commitment to improve the lives of Scotland’s older people.

Speaking at its 48th AGM, Chair of Bield Susan Napier said it was right that Bield continued to be an organisation that was not afraid of change.

She said: “Bield constantly demonstrated this throughout 2018-19 and these attributes will characterise the coming years as we seek to go on improving the lives of Scotland’s older people”.

Susan said the transformational changes made by the Edinburgh-based charity continue to benefit thousands of older people across its developments and services in Scotland.

She added: “Since last year’s AGM we have undertook a magnitude of work which has resulted in many positive changes.

“There is no doubt that the external environment in which we operate has a significant impact on how we deliver services both now and in the future.

“Despite this, we will continue to seek out new partnerships and ways of working, which I am confident will help us grow and develop.

“This year saw the change of our Housing with Care model to the Retirement Plus model which is now operating in Glasgow, Dundee and Edinburgh. The change meant we are now able to offer a much wider range of services to our customers allowing them to live fulfilling and independent lives for as long as possible.

“Additionally, we have saw the change from our very sheltered housing services to our new retirement housing with meals has been implemented. This service has proved to be a more financially viable and sustainable model, which does not rely on local authority income.

“We made it a priority this year to visit some of our developments to speak to staff, tenants and service users to see first-hand the different we make to older people. This has really brought the aims and objectives of Bield to life.”

Later this year, Bield is also to welcome a new Chief Executive, Dr Lynne Douglas, who previously worked with NHS Lothians specialising in the delivery of service transformation.

Lynne will bring a diverse portfolio of services which will further develop and provide a strategic leadership at a time of change.

Susan added: “We still remain one of the largest specialist providers of housing and care services for older people in Scotland and I am confident we will continue to develop and grow for many years ahead.”

Bield – a registered charity – has grown from humble beginnings, starting out with one housing development in Bo’ness to become a major provider of a wide range of housing and services for around 20,000 older people across 23 local authority areas.

To find out more about Bield and its developments, visit  or follow us on Facebook @bieldhousingandcare and Twitter @BieldScotland


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Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

Emma Lourie

Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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