Bield boss boosts press

by Sarah Fairley

Monday, January 11th, 2016

The Chief Executive of one of Scotland’s leading care and housing providers hits the press after Edinburgh PR agency reveal his AGM announcement

Bield AGM Coverage MontageBrian Logan, Chief Executive of Scotland’s leading care and housing provider, Bield, hit the headlines after the company’s Annual General Meeting which was held in Edinburgh.

The AGM saw Brian urge the Government to value Scotland’s older people and encourage staff and customers to help create a new five-year plan that will allow it to continue its fantastic success as it turns 50 years old.

The Bield boss praised the huge success of the last five years, which has seen over 100 change and improvement projects delivered, while day to day services remained at its renowned high level. And now, with the organisation approaching its 50th year in 2021, Brian asked the staff and customers who helped deliver that success to contribute their input in creating a new 2016-2021 plan.


 

Read the original press release here


Within a few days of Holyrood PR issuing the release, national papers including the Herald Business Diary in print and online, featured the story.Bield, Housing and Care, Annual General Meeting.

Additionally, key industry titles such as Scottish Housing News and Housing Scotland today were quick to feature– highlighting that over the next five years Bield will be putting customers and staff at the heart of everything they do by involving them more in their decision making process.

Holyrood PR also drafted 23 regional release to send to each area in Scotland in which Bield operates. This resulted in an extensive amount of coverage and created 817,850 opportunities to see.

By making ripples across local and national press, as well as a variety of different news outlets reaching diverse sectors, our expert Edinburgh PR team ensured the wide sharing of Bield’s positive ethos – which aims to provide quality care and housing that enhances and enriches lives of Scotland’s older people.

Bield’s housing and care is designed especially with the older person in mind and offers different types of housing including care, amenity and retirement housing designed to suit people with varying types of needs.


 

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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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