Bield Backing Benefits of Downsizing

by Sarah Fairley

Monday, March 7th, 2016

Holyrood PR secure coverage for innovative Bield Retirement housingA leading provider of housing and care has stated the property industry should start focusing less on starter homes and more on the merits of downsizing for Scotland’s older people.

In the last year, Bield has launched luxury retirement housing developments in both St Andrews and Bearsden, to provide quality housing for a market which is often overlooked.

A recent survey conducted by Saga Scotland suggested that many over 60s fail to see the benefit of downsizing, financial or otherwise. It was found that there is a lack of suitable housing options for the older generation which is fundamentally preventing these people from moving.

Bield aim to counter this by building developments made up of aspirational, lifestyle driven, high quality apartments in greatly sought after areas for independent over 60 living.

Susan Jackson, New Homes Sales and Marketing Manager at Bield, said: “There is often a lot of focus on first time buyers in the property market, but there are currently thousands of older people looking to downsize.

“As the Saga Scotland report states many of Scotland’s over 60s have thought about moving to more suitable housing yet they believe there is little Holyrood PR secure coverage for innovative Bield Retirement housingincentive for them to do this.

“We want to show that downsizing with Bield is rightsizing. It allows buyers to relocate to properties in prime locations, with strong lifestyle facilities whilst taking control of their retirement finances.

“The swift uptake of apartments at our new developments shows that the older generation in Scotland are looking for affordable homes built to an uncompromising standard and that is what we give them.”

Bield provide property indistinguishable from any other new build on the market – while still offering the option of help when it is needed. Above all, these apartments offer the older buyer the chance to enjoy an exciting and liberating phase of their life by continuing to enjoy the freedom of independent living.

Susan added: “People need to be made aware that downsizing is not a negative thing – in fact it can seriously improve the quality of lifestyle.

“It will release money in equity and allow you to pay off mortgages, invest, get your children on the property ladder, pay for future care or just enjoy life.

PR Agency in Edinburgh provides PR Photography for Bield“In addition to this equity release the gains from cost, time and money savings on running a large house and gardens is increasingly attractive to those who find themselves lost in a large house and garden in need of constant maintenance.

“It is our aim to ensure that we are providing properties which will benefit people in this way.”

The apartments in Bearsden and St Andrews are available on a highly affordable shared ownership basis – an increasingly appealing purchase arrangement.

Shared ownership offers the option to purchase a 75% share of the property with the remaining share being held by Bield. Buyers will have the option to purchase the remaining 25% in increments following a one-year qualifying period. The apartments are being offered at fixed prices from £151,995.

For more information on the properties you can visit the website St Andrews View and The Walled Gardens, St Andrews.

You can also speak to a Sales Advisor by calling 0141 942 5888 for St Andrew’s View or 01334 460644 for The Walled Gardens.




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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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