Bield Appoints New Chief Executive

by Fraser Clarke

Thursday, August 8th, 2019

Senior NHS director secures top spot at leading Scottish care provider

Dr Lynne Douglas joins Bield as Chief Executive after holding the position of Director of Allied Health for NHS Lothians for 12 years. Dr Douglas takes over from long-standing Bield Chief Exec, Brian Logan, who has taken up a position at Capability Scotland. Charity PR agency shares news of appointment

BIELD, Housing and Care (Bield), one of the country’s largest providers of housing and support services, has appointed a new Chief Executive.

Bield has chosen Dr Lynne Douglas to take over from Brian Logan, after he stepped down following nine years in the role, to take up a new challenge as Chief Executive of Capability Scotland.

A highly-regarded and hugely experienced senior leader, Dr Douglas has held the role of Director of Allied Health in NHS Lothian since 2007.

Her current role includes professional and strategic responsibility for the NHS Lothian’s adult and children’s Allied Health Professionals, which has a £74m strategic budget, while her portfolio overall focuses on the interfacing of social care, education and third sector organisations to deliver improved outcomes for the public.

She also drove forward two pioneering NHS strategies – Food, Fluid and Nutritional Care and Falls Prevention and Bone Health Strategy – which have been credited, in particular, with significantly improving the wellbeing of older people in Lothian.

One of her principal roles will be to implement Bield’s five-year business strategy which aims to position it as the leading provider of affordable, quality homes and services for Scotland’s older generation.

Dr Douglas, who takes up her post in November, said: “I am delighted to be joining Bield at this exciting point in its history.

“The mission statement and values of Bield resonate with me strongly.

“I am looking forward to engaging with tenants and working closely with staff to implement the business strategy and to further develop our services.”

As well as holding a number of senior positions throughout her career, Dr Douglas has also travelled as a sports dietician for Team GB supporting the 1996 Atlanta Olympics, one of the first dieticians to travel with the GB Sports Science team.

Susan Napier, Chair of Bield’s Board of Management, said: “Lynne stood out from a very strong field of applicants and we are convinced that she will further develop our organisation, providing strategic leadership at a time of transformational change for us.

“The Board and the Senior Management Team are very much looking forward to welcoming Lynne to Bield, and working in partnership to meet our ambitions for the future as we continue to improve the quality of life for older people in Scotland.”

Bield was founded nearly 50 years ago with one housing development in Bo’ness and is now a major provider of a wide range of housing and services for around 20,000 older people across 23 local authorities.

It plans to grow over the next five years by developing more flexibility into the care it provides and tailoring it to people’s bespoke needs.

This will be done by providing access to new technology, improving its meal service and building upon its home care offering.

WHY NOT CELEBRATE THE PEOPLE AT THE HEART OF YOUR BUSINESS WITH OUR CHARITY PR EXPERTS?

Getting in touch couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few seconds to fill in the contact form below and one of the team will get straight back to you:

Your Name (required)

Your Email (required)

Subject

Your Message

Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Private: Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

View Private:'s Profile

Related Posts

So how can we help?

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name