Belushi’s Bar coverage kicks off with help from hospitality PR

Edinburgh sports bar’s makeover makes the headlines

WHEN one of Edinburgh’s most popular sports bars underwent a major makeover, it enlisted the hospitality PR experts from Holyrood PR to help in spreading the message far and wide.

Belushi’s was preparing to reopen following a major makeover which saw it move to the bigger, neighbouring building across the road on Market Street.

We shared a sneak peek of the new and improved Belushi’s with the press, achieving widespread media coverage.

Some of the highlights included:

• All-important local coverage in Edinburgh Evening News, Edinburgh Live, The Edinburgh Reporter and Marketing Edinburgh
• Hits on popular business news websites including Insider.co.uk, Scottish Business News and Scotland Connected
• HPR also took extra initiative listing the reopening event on hyperlocal events website, What’s On Edinburgh
• A total reach of over 100,000 people across traditional, online, business, trade and social media coverage

Known as being one of the top spots in the city for young sports fans, Belushi’s offers multiple screens, impressive food and drink deals combined with a party atmosphere.

The team at Belushi’s – and parent company at Beds and Bars – have upped their game with a brand-new venue on the other side of Market Street to enable a more cutting-edge sports and entertainment experience.

A relaunch of any kind requires planned and staggered PR activity to ensure the right message is being delivered at the right time to ensure maximum coverage.

You can read the original press release here.

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