Rural Land Agents tailor website to widen PR Scotland focus on Sporting Estates.
Scottish Sporting Lets is an innovative web-based service launched by land and property management experts Bell Ingram. Online news site Business 7 seized upon this business progression from the experienced management firm, highlighting Scotland’s niche market for fishing, shooting and stalking and Bell Ingram’s unique expertise in the field.
Paul Wakefield, Bell Ingram’s marketing manager said in the article, “Traditionally, the estates available for these sports are marketed though a brochure but that can very limiting in its shelf life.”
He adds, “A website means we can offer estates an instant platform to reach a wider audience to promote their activities, to offer packages with accommodation or to push special offers more proactively and with more up to date information.
“It means, for example, that an estate that may have vacancies in one area can advertise these instantly to their target audience. This is bringing the digital marketing age to the traditional sector of fields sports for the first time – but we think it is perfectly suited.”
The 2006 Economic and Environmental Impact of Sporting Shooting revealed that nearly half of Britain’s 480,000 shooters came to shoot in Scotland. This gives the added exposure offered by Bell Ingram even more stature.
Land agent, Charlotte Gilfillan, carried out extensive research on the UK’s estate management companies to come up with the model for Bell Ingram.
She said in the article, “Scotland is an extremely popular country in which to experience sports and outdoor activities, with many visitors coming from elsewhere in the UK, Europe and America.”
Charlotte added, “Our Sporting Lets service will take care of both the estate management for the land owners, while also ensuring visitors have an unforgettable sporting experience. We are sure this service will create new and exciting opportunities and benefits for those involved – and will assist significantly in contributing to Scotland’s economy.”
Established in 1899, Bell Ingram is a multi-disciplined firm of chartered surveyors, forestry managers, estate agents, architects, building surveyors and energy specialists. With more than 130 professional staff across 11 UK offices they provide local knowledge with national coverage.
The article in businesss7.co.uk was secured as part of a sustained PR campaign carried out by public relations agency Holyrood PR.