Bell Ingram Bags A Headline

by Laura Berry

Tuesday, October 25th, 2011

Bell Ingram PR ScotlandSporting estates firm Bell Ingram shoots true with Holyrood PR in rural lifestyle magazine

Bell Ingram’s Sporting Lets division has scored a hit in the Scotland’s rural lifestyle magazine Country Lifestyle on September 27th due to the unusual shortage in grouse numbers this season leading to an abnormal increase in the numbers opting to shoot for partridge.

The newly established Sporting Lets department – which offers Scottish sporting estates an instant platform to reach a wide audience in order to publicize their various packages, accommodation and special offers – reported the cancellation of a number of grouse shooting days due to the poor breeding season in 2011.

Although differing in some respects to grouse shooting, opting for driven partridge shoots offers many similar rewards and still delivers a stimulating challenge.  Although the partridge season starts later in the year, on September 1st rather than the Glorious 12th of August, many who saw their grouse shoots cancelled have jumped at the chance to shoot for partridge.

Given that it is a significantly cheaper option, with a brace costing around £28 to £35 as opposed to the £150 to £160 for grouse, this is surely another factor in its increased popularity.  Quoted in the article Charlotte Gilfillan, who leads Bell Ingram’s Sporting Lets section, said that the cheaper price is down to the more ready availability of partridge, and as such customers would not experience the same kind of cancellations which have afflicted the grouse season.  She added, “We’re noticing that partridge shooting is becoming the natural substitute for grouse days in Scotland this year”.

The Cardney Estate in Dunkeld, Perthshire – which is a client of Bell Ingram – had the foresight to introduce partridge to their estate after witnessing the falling numbers of grouse. This has already brought in a wealth of sporting opportunities. Estate owner David B. Hendry said that the number of hunters booking partridge shoots has already risen by 20% on last year, with 38 of his 40 partridge days having already been filled.  Generally speaking Mr Hendry would expect to have a quarter of his shooting days left over, but expects a full uptake this season.

This full article appeared in Country Lifestyle on September 27th and was secured through a PR campaign carried out by Holyrood PR on behalf of Bell Ingram.

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