Bell Ingram Sweeps Over the Media with July’s Coverage
Thursday, August 9th, 2018
on behalf of Bell Ingram
Leading independent land agents seize success with Property PR Experts
BELL INGRAM has taken the media by storm in July, featuring in multiple national, trade and online publications with its beautiful properties capturing the hearts of many.
In total, the coverage of Bell Ingram’s activities over the month of July reached a staggering number of 5,146,066 people.
Here’s a rundown of the most popular stories.
North Lodge – a charming house set against a picturesque backdrop of colourful shoreline in Tarbert, Argyll and Bute, has a captivating history behind it.
Originally built in the 19th century the property served as a gardener’s cottage to the Stonefield Castle Estate, now the well-known Stonefield Castle Hotel.
We made sure to capture the breathtaking appeal of this house to get the media’s attention.
- A feature in Country Life Magazine in print and online
- National print coverage in The Scotsman and Daily Express
- Regional print coverage in The Press and Journal
- Online coverage on Scottish Field and The Press and Journal
- A total reach of 243,602
The second property which captured a large interest was the Old School House.
Offering buyers an A-star opportunity to purchase a home in an idyllic Highland village of Linsidemore near Lairg, this traditional build property boasts spacious and bright rooms which offer a calm, retreat feel.
Blessed with a tranquil countryside location and panoramic views across the Kyle of Sutherland and its rolling hills beyond, this property makes for a dreamy home.
This property swept over the media and the highlights included:
- Features in national papers including the Sunday Mail and Daily Express
- Online national coverage on The Scotsman
- Regional coverage in the Press and Journal in print and online
- The story created a total of 519,093 opportunities to see
Yet another story which proved popular with the media was a tractor auction which has raised more than £300,000.
When well-known haulier, farmer and vintage collector, Allen Brown, decided to retire, he enlisted the help of Bell Ingram to auction off his impressive collection of agriculture equipment.
Allen had run a highly successful haulage firm in Ripon, North Yorkshire, and amassed an impressive collection of tractors over many years in business.
The highlights of this story included:
- Regional print coverage in The Courier
- Online trade coverage on Farming Life, Farming UK and The Scottish Farmer
- A feature in the Scottish Farmer newsletter
- The story reached a total of 40,096
The widespread recognition of Bell Ingram as a leading land and estate agent in Scotland not only creates widespread brand awareness of the expert business but also gives its experts a key voice in the industry.
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