Bell Ingram Enjoys coverage boost thanks to Scottish PR agency
Monday, January 16th, 2017
on behalf of Bell Ingram
The “Eye-Watering” Impact Of Stamp Duty Replacement Sees Bell Ingram Hit The Media, With Help From PR Agency
THE INTRODUCTION of Land and Buildings Transaction Tax (LBTT) has been hailed by a Scottish Government Committee as an “operational success”.
But our client, leading land and estate agent Bell Ingram, contests that the market picture is rather more of a complex one, with a range of effects being reported.
In fact, according to the Perthshire-based firm, the tax – introduced in Scotland in April 2015 to replace UK Stamp Duty Land Tax – is having an “eye watering” impact on the property market in certain parts of the country.
As Scottish PR experts, we knew this revelation was sure to get the press talking, so we combined our client’s specialist property knowledge with our media skill to pull together an illuminating media release on the subject. and secure an impressive and influential haul of media coverage.
The results were impressive, with a substantial haul of media coverage in the most important and influential outlets, with successes including:
- At least 16 items of coverage across national and regional print and online titles
- Opportunities to see for a potential audience of 347,403
- Reaching Scotland’s influential national press including The Sunday Times, The Courier and Daily Express
- Hits in the local media of two specifically targeted areas, with coverage in the Oban Times, Perthshire Advertiser, Perthshire edition of The Courier, Evening Telegraph and the Press and Journal
- Significant pieces in important trade titles to target property industry influencers, including Estate Agent Today, Prime Resi and What House
To achieve this spread of coverage, we first drafted a main media release. Then we tailored specific versions to showcase the effect that LBTT has had in two specific areas – Perth and Oban. That allowed us to more effectively reach the influential local media in those two areas, which are hugely important to Bell Ingram.
Media interest from news sources all across Scotland and even further afield meant that this valuable story was read as widely as possible, with the national hits in the Daily Express and Sunday Times proving key to reaching a diverse audience, as these titles have a combined readership of over 88,000.
In addition, we placed Bell Ingram team members Will Banham, Carl Warden and Joanne Stennett as the spokespeople for the article, therefore positioning them across a variety of national and local media as leading experts on the property market which could, in future, result in our client being asked to provide commentary on related, specialist topics.
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Private: Alicia Simpson
The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.View Private:'s Profile
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