Banks Renewables headlines blow in throughout the windy season

by Chris Fairbairn

Friday, January 9th, 2015

Wind energy firm enjoy windfall of press coverage, with help from Scottish PR experts

Holyrood PR Edinburgh client Banks RenewablesAs the January gales take their toll on Scotland – forcing bridge closures and lining the pockets of roofers up and down the nation – it seemed appropriate to review the recent media successes of our wind energy client.

As one of our most active and long-standing clients, Banks Renewables enjoyes a healthy media profile at the many sites across Scotland where it hopes to create wind farms.

So here is a quick blast through the highlights of the recent coverage – most notably the headlines that matter most to Banks Renewables, in the local newspapers close to its proposed sites.

News of wind farm rejection not taken lightly by Banks Renewables

When proposals for a wind farm in East Ayrshire were rejected by the local council, Banks Renewables was quick to respond.Holyrood PR Edinburgh client Banks Renewables

With the support of our expert PR team, we positioned this to the local press, who ran the story hinting at a planned appeal, while reporting the widely-held local opinion that the opportunity could be missed for a vital £33 million “shot in the arm” for the local economy.

Holyrood PR Edinburgh client Banks RenewablesAmong the influential local media titles which picked up on the story were  The Ayrshire Post, The Kilmarnock Standard, The Irvine Herald and the Cumnock Chronicle.

Meanwhile, the story made big news online too, with many regional news sources showcasing the rejection response, including the hugely popular Daily Record website which also reported on Banks Renewables’ response to the council decision, ensuring vast exposure for our client.

Banks sporting sponsorship gets its skates on

Meanwhile, Banks Renewables also  rHolyrood PR Edinburgh client Banks Renewablesecognised a great cause by sponsoring the Dumfries and Galloway Life’s  ‘Team-of-the-year’ award, which showcases talent near to its Knockendurrick project.

The winners were the phenomenally successful Solway Skaters – who’s achievements speak volumes about both the team coach Phil Carter and the drive and talent of the young skaters.

Holyrood Partnership – quick to make the most of this positive PR – delivered the goods again, ensuring that the story received great exposure in the Dumfries and Galloway region.

To view the original Solway Skaters press release, click here – and to view the original release detailing the response to the High Cumnock rejection please click here.

 


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We believe that  stories are at the heart of every successful business and when those stories are expertly told to the right audiences, it delivers measurable benefits to the bottom line.

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