Public relations agency secures influential coverage across multiple target sectors for seven-figure local contract award
A seven-figure contract for a new 15 turbine South Lanarkshire wind farm extension presented a prime PR opportunity for our Renewables PR team – and we delivered excellent results.
Hamilton based Banks Renewables awarded Glasgow based RJ McLeod the ‘balance of plant’ contract, which will see around 90 jobs supported in the area local to Banks’ Kype Muir Extension.
Our press release generated a whirlwind of brilliant results including:
- 19 items of coverage across online and social media
- 214,962 opportunities to see
- Targeted coverage across National, Regional, Construction and Renewables
- Featured in Herald Scotland Online, Glasgow Evening Times, Business Telegraph, Insider, Project Scotland, Scottish Construction Now, Scottish Business News and Renews
By liaising closely with RJ McLeod, we were able to obtain just how much of a significant impact the contract will have on communities local to Kype Muir Extension, bringing in over 30 full time jobs as well as 50 subcontractors from the surrounding area.
Our team made sure our press release emphasized Banks’ unwavering commitment to the communities it works in and how it aims to benefit them through social, infrastructure and economic contributions.
By issuing to a targeted media list, our story reached hundreds of thousands of people across trade, regional, national and business press, establishing Banks at the forefront of its sector.
Chris Kelsey, Communications Manager for Banks Renewables, said: “Awesome. I think that release might be in the running for the most coverage we have ever generated.”
You can read the original story here.
Learn more about Banks Renewables by visiting https://www.banksgroup.co.uk/
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