Banks Boost from Business Coverage
Friday, October 30th, 2015
on behalf of Banks Group
Edinburgh PR Agency ensures Banks Renewables branch into business – and boost their media footprint
Over the last four years Holyrood PR has worked closely with Banks Group, across its Property, Mining and Renewables projects, to deliver multiple award-winning PR.
This has been done by hitting key objectives, engaging with local press to ensure positive local dialogue, while boosting its strong industry reputation by getting coverage across recognised trade titles.
This time we were able to tell a good local news story, with enough impact to make an impression across the business press. This ensures that a different demographic gets the opportunity to learn of the good work of the Hamilton-based employer.
When Banks told us of a mighty £800K contract win for a local employer near to its Kype Muir and Middle Muir Wind Farms, we knew that – executed intelligently – we could be on to a winner.
As such, we pitched the story of Raeburn Drilling and Geotechnical‘s award win to key business press. Within hours of the story being issued it had appeared in 3 national newspapers, 4 local media titles and 8 specialist news titles – with more coverage expected to appear in the next few weeks. Including the Herald and Scotsman, as well as the Daily Record Business, BQ and the Scottish Business News Network, the coverage was wide-spread while maintaining a focus on the key demographics of the story.
The pick of the coverage was in The Herald, hugely important to Banks because the paper is the most trusted quality title serving Lanarkshire, which is the company’s heartland and where it’s most important developments are. The Herald, which is based in Glasgow, reaches 30,000 newspaper buyers every day and tens of thousands more through their website.
As an agency with a ‘Multiple Bites at the Cherry‘ mindset, we of course didn’t stop there, knowing that the story had powerful messages for the local area. After all, here is a firm that is delivering on its promise to prioritise local businesses, boosting the local economy in the process.
As such we landed quality, hugely positive coverage in the both of the trusted local newspapers that serve the area around the wirm sites, the Carluke Gazette and Lanark and Carluke Advertiser, both in print and online.
Paired with the big hitting business coverage this ensured that the story is fully exposed to the local area through highly valued local publications.
Meanwhile the story also made ripples in the all important specialist renewables energy media; ReNews, Electric Energy Online and Renewables and Environment. These are the titles read by sector experts and which keep Banks profile as an innovator in the sector, which, at a time of government cutbacks and industry wide struggles, can be hugely important in terms of attracting the right talent to the company, and in reassuring investors or other stakeholders of the company’s credibility and impeccable credentials.
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