Bagpipe Amnesty donation from across the pond hits a high note in the UK media
Wednesday, February 24th, 2016
on behalf of Project Work and Other Clients
Coverage marches in from across Britain for the Scottish Schools Pipes and Drums Trust thanks to Edinburgh PR Agency
Media from across the United Kingdom were quick to pick up on the story of how an Americanwoman sent her beloved bagpipes over 4000 miles after hearing that a campaign had been launched in Scotland to find old bagpipes to give new young players a better chance in life.
Andi Gamblin, from Kansas, heard about the Scottish Schools Pipes and Drums Trust’s Bagpipe Amnesty over the internet. After seeing a Facebook post about the campaign from the well know Scottish Piper, Donald McBride, Andi immediately arranged for her beloved Kintail pipes to be sent the 4,227 miles to the Trust’s Edinburgh HQ.
Although she has no direct Scottish roots, 44 year old Andi has been piping for the last 15 years. She has since travelled across USA playing with various pipe bands, and currently plays with the Kansas City St Andrews Pipes and Drums.
She wanted to donate her bagpipes – her first set – in order to give children in Scotland the chance to share the same opportunities and pleasures of playing the pipes that she has experienced.
Within a day of being issued news that this campaign was receiving global backing had been picked up by some of the country’s biggest newspapers including The Herald, The Daily Express, The Scotsman, The Metro, The National and The Press and Journal. It was also featured extensively online across a number of platforms including STV News, The Scotsman online, The National online, and the Evening Express while mentions in the Jersey Evening Post, the Belfast Telegraph and The Yorkshire post helped push the campaigns key messages across the UK.
Influential music publications including Music News Scotland also picked up on Andi’s donation highlighting the important work of the Bagpipe Amnesty and encouraging people to donate their old bagpipes to the cause.
The PR campaign created 2,041,055 opportunities to see, but most importantly as a result fourteen bagpipes and two sets of pipe band drums have already been donated.
The appeal was in fact so successful it has been extended and although bagpipes can no longer be handed in to fire stations, you can arrange for you old bagpipes to be collected from you by calling FreePhone 0808 281 9405 or visiting the website www.sspdt.org.uk.
This widespread coverage comes as part of the project work being carried out by Holyrood PR for SSPDT to highlight the aim of the trust to loan donated pipes to young people who cannot afford to buy a set but who want to learn.
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