Award winning public relations agency
Friday, October 10th, 2014
on behalf of Holyrood PR
Scottish PR Agency scoops multiple Gold and Silver CIPR Awards
It’s celebrations all round today at Holyrood PR after bagging five awards at the PR industry Oscars in Edinburgh last night.
Our work on behalf of clients, including catering giants, wind farm developers and sports tournament organiser, saw us nominated seven times in the Pride Scotland Awards.
Scott Douglas, co-founder of Holyrood PR, said the success was a direct result of the team’s focus on convincing companies how effective communication delivers clear business benefits
He said: “This was a great result for our team and a recognition of all the hard work they put in delivering excellent results on behalf of our varied clients.
“It is also a fantastic endorsement of what we believe – that well told stories should be at the heart of every business. When those positive stories are well told to the right audience, it not only boosts the bottom line, it helps make better places to work.
“The team are relentless in their pursuit of the story, which in turn has the most impact for our clients.
“We’ve achieved some phenomenal results for our clients over the last year so we’re delighted that this has been recognised by the CIPR.”
Holyrood PR struck gold for best Low Budget Category for its work with Indian Restaurant chain Khushi’s, Best Community Relations Campaign for its work with property and renewable energy firm The Banks Group and Best Sporting Campaign for its work on the European Championships event for American giant US Kids Golf.
The hat-trick of wins were reinforced by silver awards for Best Use of Media Relations, for its client The Scottish Business Resilience Centre, and Corporate and Business Communication Campaign of the year for its work with Sodexo Prestige.
Scott added: “We get a lot of great feedback form our clients, which reinforces our strategy, but also continues to shape what we do.
“I’d like to thank all our clients for their continued support and the team at Holyrood for working so hard to deliver these award winning results.”
Holyrood PR are enjoying a hugely successful spell as last night’s success follows on from the three trophies claimed at last year’s PRIDE awards.
If you would like to see more examples of what The Holyrood PR delivers for its clients check out the case studies.
What The judges said
Community Relations Campaign – Banks Renewables, Bandirran: Powering support
“Disputes over wind farm applications can be seen as old news by a media often bored with reporting on the usual ‘unhappy communities versus developers’ battles.
“But this was potentially a very tricky case to make for Banks Renewables with its plan to create a farm that critics said would damage the view from Dunsinane Hill.
“By using a proactive and engaging approach, including setting up an onsite classroom to explain the science, a commitment to hiring apprentices and bat surveys, they have helped turned around objections to 49 per cent in favour and 33 per cent against.”
Low Budget Campaign – Kushi’s Back to 1947
“With a very limited budget, the judges felt that this campaign deserved to be recognized for its approach, creativity and excellent results.
“Introducing a warm, family focus with a quirky twist contributed towards increasing customer visits by 50 per cent.”
Best Sporting Campaign – U.S. Kids Golf European Championship: Media Hooked On Golf
“This was a very well planned and executed campaign which was competing for attention in a busy year for Scottish sport; not least this autumn’s hosting of the Ryder Cup.
“The campaign used a range of communication channels to engage with the audience, which achieved excellent campaign outcomes on a limited budget.
“The judges were particularly impressed by the efforts made to secure real ‘human’ stories to give the campaign personality.”
Private: Sarah Fairley
Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.View Private:'s Profile
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