Award winning PR agency shines with precise media coverage

by Stuart Milne

Tuesday, May 24th, 2016

Neil Johnston (left) with Scott Mitchell, Commercial Director at Surgeon’s HallOne of Scotland’s most historical venues gets proven new financial advisor and media coverage to match

 

11 MAY Edinburgh Evening News PG22 CROPEdinburgh most prestigious events venue the commercial arm of the Royal College of Surgeons of Edinburgh is continuing its success with hiring a seasoned hospitality expert.

After a fantastic year and an increase of 20% the surgeon’s hall has well and truly established as one of Edinburgh’s record venues. High achiever, Neil Johnston, who is joining Surgeon’s Hall, will be sure to make an impact on the scale of the media activity celebrating the Dundee University alumnus’s appointment. Holyrood put its surgical gloves on and decided to make a precise incision into the Scottish media landscape to score the most effective coverage for Surgeon’s hall and its newest addition.


Check out our original press release here


We knew that high quality photographs and a well honed press release roll out was sure to grab everyone’s attention. Not only did we target traditional print media but also a large number of online publications, which are key as Surgeon’s Hall seeks to build its reputation not only within Scotland but on an international level.

Sure enough, the creative release paired with some high resolution photography helped us score media attention.9 MAY Sotsman.com

The Scotsman which is key for reaching people in Surgeon’s Hall‘s heartland has a readership of more than 23,000 in print and a daily online
readership of 120,000. Both the print and online edition covered our story, which achieved a massive impact. It then led multiple other outlets to pick it up as well as reaching a combined readership of the online and print Scotsmen readership of about 143,000.

The Edinburgh Evening News, The Edinburgh News and the Daily Business all showcased the appointment of a hospitality expert to match their
profit growth and ability to create high quality events and entertainment

Especially important in highlighting how far Surgeon’s Hall’s recent progress was the coverage from the Edinburgh Evening News, as their 23,550 strong readership was able to read the story in a page lead featuring a large print of one the high resolution images provided by Holyrood PR

Using Surgeon’s Hall’s historical prestige and beautiful buildings we were able to draft a creative press release with photographs that captured the attention of national and local media. Attracting this bumper coverage is essential in making sure the Surgeon’s Hall Commercial Enterprise team plays a major part in the business discourse. With a mixture of print and online sources carrying the story along with eye-catching picture, doing so was never in doubt.


If you think your business could benefit from creative and attention grabbing Award winning PR agency then don’t hesitate to contact us!

Get in touch with our Edinburgh PR Agency and increase your business’s public footprint – boosting profits and improving workplaces. Get in touch with our team on 0131 561 2244 or by using the form below:

 

Your Name (required)

Your Email (required)

Subject

Your Message

Please leave this field empty.

Headshot of Stuart Milne Holyrood PR Photography Shoot

Private: Stuart Milne

View Private:'s Profile

Related Posts

So how can we help?

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name