Award winning PR agency shines with precise media coverage
Tuesday, May 24th, 2016
One of Scotland’s most historical venues gets proven new financial advisor and media coverage to match
Edinburgh most prestigious events venue the commercial arm of the Royal College of Surgeons of Edinburgh is continuing its success with hiring a seasoned hospitality expert.
After a fantastic year and an increase of 20% the surgeon’s hall has well and truly established as one of Edinburgh’s record venues. High achiever, Neil Johnston, who is joining Surgeon’s Hall, will be sure to make an impact on the scale of the media activity celebrating the Dundee University alumnus’s appointment. Holyrood put its surgical gloves on and decided to make a precise incision into the Scottish media landscape to score the most effective coverage for Surgeon’s hall and its newest addition.
We knew that high quality photographs and a well honed press release roll out was sure to grab everyone’s attention. Not only did we target traditional print media but also a large number of online publications, which are key as Surgeon’s Hall seeks to build its reputation not only within Scotland but on an international level.
Sure enough, the creative release paired with some high resolution photography helped us score media attention.
The Scotsman which is key for reaching people in Surgeon’s Hall‘s heartland has a readership of more than 23,000 in print and a daily online
readership of 120,000. Both the print and online edition covered our story, which achieved a massive impact. It then led multiple other outlets to pick it up as well as reaching a combined readership of the online and print Scotsmen readership of about 143,000.
The Edinburgh Evening News, The Edinburgh News and the Daily Business all showcased the appointment of a hospitality expert to match their
profit growth and ability to create high quality events and entertainment
Especially important in highlighting how far Surgeon’s Hall’s recent progress was the coverage from the Edinburgh Evening News, as their 23,550 strong readership was able to read the story in a page lead featuring a large print of one the high resolution images provided by Holyrood PR
Using Surgeon’s Hall’s historical prestige and beautiful buildings we were able to draft a creative press release with photographs that captured the attention of national and local media. Attracting this bumper coverage is essential in making sure the Surgeon’s Hall Commercial Enterprise team plays a major part in the business discourse. With a mixture of print and online sources carrying the story along with eye-catching picture, doing so was never in doubt.
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