Homecoming For Scots Artist Who Made Flowers Bloom In The Desert

by Scott Douglas

Thursday, April 6th, 2017

Mum-of-two Who Found Artistic Success in The Gulf Hopes Her Floral Artworks Will Take Scotland By Storm

Scottish artist Susie Capaldi, who paints flowers posed in front of a painting as part of a release from a PR Agency A TALENTED, self-taught artist who has enjoyed sales and exhibition success in the Middle East is returning to Edinburgh to seek recognition in her homeland.

Mum-of-two Susie Capaldi, 57, saw her career start to blossom in the desert city of Dubai, where her specialist artworks of colourful flowers proved a huge draw.

Now she hopes to repeat that success in Scotland, after a year in the United Arab Emirates which saw her sell 24 of her artworks and culminated with a successful exhibition at the Dubai International Finance Centre.

Susie, who first started painting just 10 years ago, said: “I came to art later in life and absolutely love the entire process. I have painted every single day for the past three years and find it like a form of meditation.

“I have always loved gardening so it was perfectly natural that I drifted towards floral art. The variety of colours and textures in flowers and plants are so incredibly rich, it keeps it constantly interesting.

“It’s certainly ironic that I first found success while living in the UAE, since it is pretty much all desert and the only thing you see growing there are palm trees.

“However, that may have actually benefitted me because it makes flowers seem all the more special and people crave a bit of colour. That’s probably why I managed to sell 24 pieces last year and that convinced me that it was worth pursuing this as more than just a hobby.

“While I’ve spent most of the past 15 years in Dubai, Scotland is my home and I’d love to be able to establish myself here. I know it is incredibly difficult to crack the art market in Edinburgh, but I’m determined to work at it.”

Susie and her husband Joe moved to the Middle East in 2004, where Joe works successfully in the finance sector. However, she has now moved back to the family home in Brunstane, Edinburgh, to pursue artistic success in Scotland.

While Susie’s son, also Joe, 27, still lives in Edinburgh and works with a city investment firm, her daughter, Jemma, 26, has built a career in HR in Doha, Qatar.

Her joyful, brightly-coloured canvases feature a huge range of blooms, including intricate roses and peonies, to hydrangeas and daisies. Her works now features in private collections in Britain, Dubai, Hong Kong, Ireland, France, the Philippines and Qatar.

For inspiration, Susie travels all over Scotland visiting renowned private and public gardens, while a major source of material for her is an annual three-day pilgrimage to the Chelsea Flower Show in May. While she prefers to paint her own designs, she also accepts commissions.

The artist’s return to Edinburgh comes off the back of a successful three month exhibition at the Dubai International Finance Centre, which concluded in February and saw her works showcased to thousands of visitors and yielded a number of sales.

Susie added: “While that was brilliant, I’d be even happier to achieve an exhibition or event in Edinburgh and that is one of my targets for this year. If I could also sell three or four pieces in the year ahead, that would be the perfect start.

“Effectively I’m starting from scratch in Scotland as an artist which is pretty daunting, but I feel incredibly lucky to be doing something I love with the full backing and support of my family.”

Find out more about Susie and her work at www.susiecapaldi.com.

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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

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