Apprentice style challenge sees Edinburgh Charity take over the headlines

by Sarah Fairley

Friday, February 5th, 2016

Scottish PR agency tell how thousands were raised for The Sick Kids Friends Foundation in charity fundraiser

SICK KIDS MontageThe Sick Kids Friends Foundation hit the press recently after hosting an apprentice style charity challenge which saw over twenty businesses from across the UK collectively raised more than £20,000 for the cause.

The 21 corporate volunteer teams involved each had one day to take control of an exclusive pop up shop in the Gyle Shopping Centre, with the aim of selling as much as possible in order to win the challenge.

The Sick Kids Friends Foundation opened up shop from the 3rd to 24th December after sending out a request to businesses to sell the merchandise inside. A grand total of £21,078.38 was raised from sales, with all the money going towards the charity which supports the Royal Hospital for Sick Children in Edinburgh.


 Read the original press release here


News of the event’s success was quickly picked up by local newspaper the Edinburgh Evening news highlighting to the community the amazing work SICK KIDS POP UP SHOPThe Sick Kids Friends Foundation do in supporting the Royal Hospital for Sick Children in Edinburgh.

The Scotsman online and The National, both in print and online, also featured the story raising national awareness of the work of the foundation by creating 431,684 opportunities to see.

The Sick Kids Friends Foundation is using the donations of money it receives to make a real impact the lives of patients and their families.

The find that people don’t realise that they fund so many enhancements or pieces of equipment, and are delighted that since coming on board with Holyrood PR at the start of 2016 the coverage achieved is informing more people of this.


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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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