Hearts Captured in Charity PR Press with Heroic Midwife Tribute

Bield Housing And Care Media Coverage

Act of bravery is remembered 100 years on with tribute shared by our social care PR experts

Hearts Captured in Charity PR Press with Heroic Midwife Tribute

A PROUD woman has paid a proud tribute to her heroic grandmother who died while saving a young child’s life exactly 100 years ago.

Marion McAdam, who is now 89, is a tenant at Bield’s Ochilview Court in Armadale. She is the last surviving relative of Elizabeth Kerr who achieved local fame in 1919 when she rescued a three-year-old girl.

To mark the centenary we worked with proud Marion and the team at care provider Bield to help raise awareness of the century-old story of selfless sacrifice. That tribute story captured the imagination of the media, with results which included:

  • Coverage in print, online and trade publications
  • Online and print coverage in The Herald
  • Prime regional coverage in The Edinburgh Evening News
  • Total opportunities to see: 37,978

On the day of the accident in 1919, Elizabeth, who was a local midwife, was in a shop on Armadale’s Main Street when she noticed a little girl stepping onto the road as a car was approaching. Elizabeth instinctively ran from the shop and pushed the girl out of the car’s path but tragically, was killed herself.

To honour Mrs Kerr’s bravery, the close-knit mining community collected money to pay for a memorial which stands proudly at Armadale Cross. A grant was also received from the Carnegie Trust to mark her act of heroism.

A remembrance service was conducted at the memorial on the 100th anniversary, where local residents, school children and council members were present.

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PR professionals will have to ensure video services become an integrated and integral part of all future campaigns.

The original press release can be found here


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