Hearts Captured in Charity PR Press with Heroic Midwife Tribute

by Emma Lourie

Tuesday, December 17th, 2019

Elizabeth Kerr coverage montage Heroic midwife is remembered 100 years on with tribute spread by Charity PR experts


Hearts Captured in Charity PR Press with Heroic Midwife Tribute

89 Year Old Marion has paid a proud tribute to her heroic grandmother who died while saving a young child’s life exactly 100 years ago.

Marion McAdam, a tenant at Bield’s Ochilview Court in Armadale, is the last remaining relative of Elizabeth Kerr who achieved local fame in 1919 when she came to rescue of a three-year-old girl.

On the day of the accident, Elizabeth, who was a local midwife, was in a shop on Armadale’s Main Street when she noticed a little girl stepping onto the road as a car was approaching. Elizabeth instinctively ran from the shop and pushed the girl out of the car’s path but tragically, was killed herself.

To honour Mrs Kerr’s bravery, the close-knit mining community collected money to pay for a memorial which stands proudly at Armadale Cross. A grant was also received from the Carnegie Trust to mark the act of selfless heroism.

A remembrance service was conducted at the memorial on the 100th anniversary, where local residents, school children and council members were present.

We shared the tribute story with the media and received some great results:

  • Coverage in print, online and trade publications
  • Online and print coverage in The Herald
  • Prime regional coverage in The Edinburgh Evening News
  • Total opportunities to see: 37,978

Integrating traditional PR services with video boosts results as it communicates with your audience in a different and engaging way. People are increasingly watching video content to consume and it is only going to increase.

PR professionals will have to ensure video services become an integrated and integral part of all future campaigns.

The original press release can be found here


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Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

Emma Lourie

Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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