Alliance Gives Wine Expertise to Licensed Trade Press
Friday, December 10th, 2010
on behalf of Alliance Wine
The country’s top wine company has received a glowing piece of PR in Scotland in the specialist licensed trade press.
Alliance Wine was featured in Scottish Licensed Trade News as part of a festive feature focussing on the hottest wine trends this Christmas.
Marketing and buying director Giles Cooke told the magazine that he did not expect anything to overtake Pinot Grigio as the wine of choice for drinkers at Christmas. He said that although it was not the most characterful wine on the market, it was still the most important variety for many venues to include on their wine lists.
The SLTN coverage was achieved for Alliance Wine by the expertise of PR in Scotland experts the Holyrood Partnership.