All eyes on the penthouse with a view, thanks to our Property PR experts
Wednesday, November 11th, 2020
on behalf of Byzantian
The launch of the CHIC Linen Quarter penthouses needed a Property PR team that recognized their value and celebrated it.
CHIC penthouses with a panoramic view across Dunfermline and the surrounding countryside were launched to the market.
Our dedicated team achieved widespread media coverage, celebrating the luxury apartments at the latest Linen Quarter development.
With a mix of new build (The Depot) and refurbishment (The Damask) apartments, our Property PR experts successfully secured media coverage showcasing the spectacular homes, and putting them in front of potential buyers, suppliers and investors.
The BIG results
- National and regional press coverage across some of the biggest news titles in Scotland; The Scotsman, The Herald, and regionally in Dunfermline Press.
- Generating a reach of 315, 294 people across Scotland
- Coverage in specialist housing publications, notably: Urban Realm, Scottish Construction Now, What House, and Project Scotland.
With the largest penthouse available for £235,000, featuring a roof terrace, there’s a wide range of options with further homes at less than £200,000, qualifying buyers for the Scottish Government’s Help to Buy scheme.
Key highlights included national property press coverage in The Scotsman and The Herald, however with most buyers expected to be local, a feature in local press was also high on our list of objectives. We secured coverage in Dunfermline Press, helping to put The Linen Quarter right in front of potential local buyers.
Further to this, trade coverage is vital in promoting the development to suppliers, investors and potential buyers working in these industries. Our trade coverage hit the right spots with features in Urban Realm, Project Scotland and Scottish Construction Now – ensuring we were reaching all of the right target media and helping put Dunfermline Linen Quarter on the map.
If you would like to learn more about The Linen Quarter, the original press release can be found here.
Our team of PR Property experts are ready to help your brand tell your story, gaining the attention it deserves.
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Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.View PR's Profile
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