Album Covers and PR?!?
Tuesday, November 17th, 2015
What do album covers have to do with strong PR? We reveal all
Album covers have been around for as long as anyone can remember. Some make bold statements, some convey a more alternative look and some even present thought provoking images that you would expect to see in an art gallery.
Album covers come in many different forms, however, the main point is to provide an image which “represents the artist’s music” and that is what links it to PR and stories.
If you’re a regular reader of Holyrood PR blogs you will have heard this before, but strong professional images can make a massive difference when it comes to gaining media coverage as they engage the reader, much like a memorable album cover.
Some of the memorable covers, for example Pink Floyd’s Dark Side of the Moon, lead to questions like ‘what does it actually mean?’ or ‘what even is that? There isn’t a moon there, let alone the dark side of one.
But yet it’s still an iconic album. Whenever I see a black triangle with a white line going in one side and a multi-coloured line coming of the other I, like many others, instantly think of Pink Floyd.
It’s the same with Abbey Road by the Beatles. Four people walking over a zebra crossing. Madness’ One Step Beyond album cover is very similar.
So simple, so basic, but yet both of these albums images have been recreated many times, by many different people. They’re iconic because they’ve been branded to be that way.
There are a great number of others that are also iconic. To name a few The Beatles’ Sgt. Peppers Lonely Hearts Club Band, Nevermind by Nirvana, Unknown Pleasure by Joy Division, Is this it by the Strokes and Queen II by Queen. All these albums that stick out in people’s minds. But why is this?
It may be because certain people buy them, listen to them and pass them on and they continue to be passed on down the generations so many people have seen it. Or it may be that the bands that are writing the music are very good artists themselves and the album artwork doesn’t matter as much because the music is good. Or maybe it’s a clever way to get a point across that supports the music.
These covers wouldn’t be as memorable if it had not been for the photographer or sketch artist.
What we can learn from this is that a good picture and a great story go hand in hand. An image in a newspaper is designed to help you visualise the story that you are reading, it gives that little bit extra to make what you are reading more dynamic.
Like album covers it comes down to a striking image. Having a visual aid with a well written story is always the winning combination and if it makes the reader think further about the topic afterward then that’s even better.
The power of photography is an amazing thing. We understand how much photography makes a difference and is well worth the extra spend. Our award winning photographer Wullie Marr is always keen on capturing an image that marries the story very well.
Photography has helped create a positive ‘visual impact’ for all of our clients, by ensuring their stories were told
more widely and positively with creative, engaging images.
And the photography doesn’t just have to end there. The images that you use for the release don’t just have to be used for the release. Our clients use them on their website share them on social media and in various other internal and external comms.
The good news is that at Holyrood Partnership we specialise in working with businesses to deliver affordable photography (£150 for a two hour job).
The kind of photography that can be used in multiple ways – by helping you get media coverage while also enlivening your websites, brightening your brochures, powering up your newsletters and enriching your social media presence.
We don’t want your pictures gathering virtual dust on a server – we want them being used, viewed and shared as widely as possible. And we enthusiastically practice what we preach – check out the pics we got of the Holyrood PR team as they took on the gruelling Total Warrior
Challenge in September this year.
Like Our Photography? Get in touch
Contact our expert PR team below to find out just how we can help commemorate your special event.
Private: Kallan Glynn
Kallan Glynn joined Scottish public relations agency Holyrood PR as part of the Government-approved QA Apprenticeships scheme. It means he is learning the ropes from an expert PR team.View Private:'s Profile
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