Historic Theatre Scoops Thousands for Refurb

by Catriona Conway-Mortimer

Monday, October 22nd, 2018

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Aberdeen Performing Arts given £50,000 donation by Mackie’s

Food and Drink PR experts report on Aberdeen Performing Arts scooping £50,000 donation from Mackie’sA BUMPER donation of £50,000 has been committed to Aberdeen Performing Arts (APA) thanks to its relationship with a locally based ice cream company.

Mackie’s of Scotland have agreed to donate £20,000 and will add a further £10,000 per year over the next three years to the charitable organisation behind the operation and the refurbishment of the Aberdeen Music Hall.

The vital funding will go towards the venue’s creative learning hub – and it will help broaden access to the arts, support youth arts and develop aspiring and established musicians in Aberdeen for years to come.

Jane Spiers, Chief Executive of Aberdeen Performing Arts said: “The Music Hall transformation is ensuring that it will continue to be at the heart of the city’s cultural scene for many years to come

“Mackie’s very generous donation is a further extension of our strong relationship. We have a great working relationship that included supporting last years’ Granite Noir and True North festivals, and this additional investment in the Music Hall is a further fantastic endorsement of our work in communities and with children and young people.

“Plans are already well underway for the re-opening of the Music Hall after an ambitious, multi-million pound transformation that includes vastly improved street to seat access, a new creative learning studio, performance studio, café bar, reception, upgraded auditorium and back of house facilities and historic fabric repairs.”

The 200-year-old Music Hall building is reopening later this year after an intensive multi-million pound makeover to ensure it can continue to deliver a busy programme of works for generations to come, in the finest surroundings.

Food and Drink PR team share story of Mackie's funding Aberdeen Performing Arts

Karin Hayhow, Marketing Director and one of the firm’s three sibling owners, said: “We’re all looking forward to a visit to The Music Hall when it reopens after such an ambitious renovation project.

“The new performance and educational opportunities this will bring is exciting for Aberdeen. Live music from all corners of the world will add to the fantastic repertoire of performance art and events already provided by His Majesty’s Theatre and the Lemon Tree.

“We’re pleased to continue as the ice cream suppliers – providing a taste of the North East to the Aberdeen audiences.

“We now welcome this chance for us give something back to our local community.  We’re keen to do our bit to help ensure that the experience of live art in the city thrives.”

From its beginnings in 1986, Mackie’s of Scotland produces luxury ice cream using only milk and dairy from its own herds on the fourth-generation family farm in Westertown, Aberdeenshire.

In keeping with its ‘sky to scoop’ ethos, the firm also produces everything from renewable energy to its own packaging.

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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