A step in the right direction for walking charity

by Emma Lourie

Monday, August 24th, 2020

Charity PR experts help pave the way for regional media success

A step in the right direction for Paths for All- a Charity PR success post

WALKING charity, Paths for All has been encouraging business’s across Scotland to get staff moving with tailor-made walking challenges.

The charity is encouraging businesses to run in-house challenges so their staff can get active and stay connected with colleagues in a fun and interactive way whether working at home or in the office.

During May, over 4,000 furloughed and home workers participated in a special nationwide edition of the charity’s Step Count Challenge, with over 90 per cent of participants saying the motivation of the challenge helped them cope better with the Covid-19 restrictions.

Paths for All hopes they can build on this success by working with even more organisations to create a workplace walking culture and hence a happier and healthier workforce. Our Charity PR experts helped share the story far and wide.

Highlights of this story included:

  • 59 pieces of coverage across a variety of different mediums.
  • Multiple features in local newspapers, in print and online.
  • A host of hits across successful regional publications.
  • A feature in Scottish Business News, a hub of quality news aimed at professionals.
  • National coverage from popular news outlets Deadline News and The Daily Record
  • Total opportunities to see: 502,629

Charity PR helped to put Paths for All in front of the correct audience and businesses across Scotland who may be interested in taking part in the Step Count Challenge.

Read the original story here.

Paths for All aims to increase the number of people who choose to walk In Scotland, whether it be for leisure or to get from A to B. They are committed to encouraging walking in aim to achieve happier and healthier lives for all, while promoting the benefits walking has on our well-being.

Our team of Charity PR experts are here to help your business spread positive news and tell powerful stories to the right audience at the right time.

We’d love the chance to discuss the opportunities and obstacles facing your business and advise how PR services can help.
Getting in touch is easy. Phone us at any time on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:

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    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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