Charity PR experts help pave the way for regional media success
WALKING charity, Paths for All has been encouraging business’s across Scotland to get staff moving with tailor-made walking challenges.
The charity is encouraging businesses to run in-house challenges so their staff can get active and stay connected with colleagues in a fun and interactive way whether working at home or in the office.
During May, over 4,000 furloughed and home workers participated in a special nationwide edition of the charity’s Step Count Challenge, with over 90 per cent of participants saying the motivation of the challenge helped them cope better with the Covid-19 restrictions.
Paths for All hopes they can build on this success by working with even more organisations to create a workplace walking culture and hence a happier and healthier workforce. Our Charity PR experts helped share the story far and wide.
Highlights of this story included:
- 59 pieces of coverage across a variety of different mediums.
- Multiple features in local newspapers, in print and online.
- A host of hits across successful regional publications.
- A feature in Scottish Business News, a hub of quality news aimed at professionals.
- National coverage from popular news outlets Deadline News and The Daily Record
- Total opportunities to see: 502,629
Charity PR helped to put Paths for All in front of the correct audience and businesses across Scotland who may be interested in taking part in the Step Count Challenge.
Read the original story here.
Paths for All aims to increase the number of people who choose to walk In Scotland, whether it be for leisure or to get from A to B. They are committed to encouraging walking in aim to achieve happier and healthier lives for all, while promoting the benefits walking has on our well-being.
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