A Snapshot Guide To Picture Perfect Coverage Success
Friday, August 7th, 2015
on behalf of CALA Homes
Serving up a photographic ace, courtesy of an award winning PR agency
QUESTION: What do Judy Murray, eradicating elitism and budding tennis superstars all have in common?
ANSWER: A great photo call.
British sport’s most famous mum is still celebrating the fact that she is soon to be a gran, after Andy Murray and wife Kim announced their welcome baby news.
But just before that major story broke, hardworking Judy was doing her bit to help promote a worthwhile new initiative to help get more kids playing tennis.
And we were lucky enough to be there, organising the photocall on behalf of our client, CALA Homes which generously backed the worthwhile scheme.
COVERAGE WHICH REQUIRES NO PHOTOSHOPPING
The opportunity had our imaginations firing with a wealth of potential ideas to help tell the story in the most visual way possible.
With smiling kids, enough rackets to go round, access to a tennis court and a plentiful supply of CALA branded tennis balls, we were good to go.
As well as arranging a professional photographer to capture the fun images for CALA, we invited key players from the Scottish media, including photographers and TV camera operators.
Hawkeye most definitely was not required to ensure we had made a good call – the results spoke for themselves with coverage rolling in faster than an Andy Murray serve.
Coverage ranged from STV News to the Courier, The Herald to the Evening Telegraph and even one of the world’s most read tennis websites thrown in for good measure, news spread far and wide.
What’s more, we also caught the event on video, making sure that CALA and the tennis initiative have another important record of the event – and a powerful way to share the story with others.
LIFE THROUGH A LENS
Judy Murray is well used to that winning feeling, while CALA Homes are no strangers to business success stories. But the real winners in this case was the scheme being run by Perth-based Scottish Tennis Holidays.
With financial backing from CALA Homes and the endorsement of Judy Murray it aims to eradicate tennis’ elitist status by providing coaching to children who may not otherwise get a chance to discover the game.
For for more than 19 years the club has been providing tennis coaching, week long tennis and multisport courses in and around Perth – located at Kinnoull Tennis Club, Perth, one of the leading clubs in the North County.
From September, the club hopes to deliver tennis coaching to more of the schools within the area, and in particular, those who have never been introduced to tennis before.
According to research, humans can process an image in just 13 milliseconds. The verdicts is out on the total time taken to read an entire media release or news story – but our guess is that it takes a wee bit longer than that.
Now more than ever news consumers are looking for bold, bright and punchy content which grabs attention in a heartbeat.
Human interest stories are one of the most in demand, sought after forms of media content in the world today.
People across the world, love to have a snapshot into the lives of others, the cultures and the stories that they can empathise with or relate to.
That’s why we always ensure whenever our clients have a story which ticks one of these boxes – we are there to react straight away with a perfectly organised photo and video call to ensure we are well equipped to share the news on a worldwide scale.
Find out how our PR and photography services can help you court the perfect media image
Looking for the services of an award winning PR agency? Then why not contact us below to find out how we can provide your business or brand with an added boost of media activity.
We have expertise at targeting your news to the right publications at the right times, remaining one step ahead of the ever-changing world of content and media.
Give us a call on 0131 561 2244 fill in the simple form, below, and we will get straight back to you.
Private: Ross Stebbing
As part of the expert PR team at a fast-paced Scottish public relations agency, Ross Stebbing works on diverse clients in sectors including film and media, construction, healthcare and logistics. While he delivers PR in Edinburgh, his results appear in newspapers, magazines and websites all across the UK and beyond.View Private:'s Profile
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