Month learning the ropes at an award winning PR agency

Hannah Nibbs looks back at her 4-week placement, getting stuck into every aspect of PR

A month well spent learning the ropes at an award winning PR agency

REFLECTING on my placement with Holyrood PR hasn’t been difficult. I didn’t have to think twice about what to say about the insightful and enjoyable experience.

My month as an intern flew by – time flies when you’re having fun, right?! The experience allowed me to understand what goes on behind the scenes at a leading Scottish PR agency, and discover how the team interacts with clients, creates socials, and writes and publishes stories.

I really feel I got the most out of my time with the team at Holyrood PR.

Before starting my placement, I was worried that I might be out of my depth and wouldn’t be able to keep up with the fast-paced work. I had limited experience working a 9-5 office job and not much of an idea on what PR consisted of on a daily basis.

However, the brilliant guidance from the team helped build my confidence and I threw myself into the working life.

After just a week at the office I felt confident enough to get on with the jobs that were assigned to me and the variability of the tasks kept me motivated. There was never a dull moment.

I got the chance to get out of the office multiple times to interact with clients on site. A couple of these included going to the Royal Yacht Britannia, where Cramond Residence were having a day out, and another saw a few of us travelling to Dunbar to meet members of the Scottish Fishermen’s Federation.

On these occasions I was assigned the tasks of taking photographs and putting together reels of the fun days out. I had the freedom to be creative and explore everything that is involved in running a successful PR agency.

I was also lucky enough to experience the summer staff day out where we saw a fringe show as a team! This was a lot of fun and a good way of getting to know everyone better.

Being able to get an insight into the graft that goes into the client work every day was inspiring. The team at Holyrood PR always managed to keep on top of demands and react quickly to any urgent tasks. This work ethic is something I will be sure to replicate in my own future career.

I would recommend this experience to anyone; I have learnt so much in just four weeks. I would advise people who don’t know what they want to do after school or university to jump at this opportunity and give it a go. What’s the worst that could happen?!

The experience at Holyrood PR has broadened my horizons and I will definitely be exploring PR as a career choice after university. Massive thanks to the team for taking me under their wing and making it so enjoyable. It’ll be hard not to gate-crash the next staff day out!

Read about Hannah’s first week here: