Sculpting Success: aesthetic experts see profile boosted with impressive digital PR results
A TEAM of plastic surgeons and aesthetic practitioners have enjoyed impressive cut through – in the realm of digital PR
Experts at Waterfront Private Hospital wanted to see their own digital pr profile get a much needed enhancement – so they turned to multi-award winning PR and digital agency, Holyrood PR.
In just two months our digital PR team took near-blank social media accounts, delivers a focused strategy to enhance the hospital’s online presence and establish it as an important name in Scotland’s private healthcare sector. Results included:
- Reach surged by 2728, bringing the hospital’s brand to more people than ever.
- Impressions jumped by 4351, with visually appealing content driving results.
- Followers increased by 281 (+38%), highlighting the appeal of tailored visuals and messaging.
- Impressions soared to 1986 (+1,745), significantly improving visibility.
- Clicks increased by 337, driving traffic to key web pages.
- Engagement rate peaked at 25.24%, showing meaningful connections with the audience.
- Organic impressions increased by 263, connecting Waterfront with a wider professional audience.
- Engagement rate grew to 20.3% (+6.01%), reflecting a highly engaged network.
- Follower growth of 5%, expanding Waterfront Private Hospital’s professional reach.
These results were thanks to a thoughtful strategy delivered with the precision of a steady-handed surgeon
We delivered a mix of engaging and visual content, with effective cross-posting between Waterfront Private Hospital and more established accounts of sister practice, Quaba Plastic Surgery.
By combining reels that showcased the hospital’s state-of-the-art facilities, carousel posts addressing common FAQs about cosmetic surgery and infographics highlighting its role as Scotland’s leading skin cancer clinic, we positioned Waterfront Private Hospital as a trusted name in health PR.
The highlight of the campaign was a virtual hospital tour reel, which allowed audiences to explore Waterfront’s cutting-edge facilities and patient-first approach. Alongside this, static posts tackled common questions about cosmetic procedures, building trust with prospective patients and reinforcing the hospital’s leadership in comprehensive plastic surgery and aesthetic medicine.
We focused on quality over quantity, ensuring every piece of content resonated with the target audience. This, supported by our expertise as a leading Scottish PR agency delivered engagement and established a strong foundation for long-term success.
This transformation is a shining example of how Holyrood PR delivers measurable success for clients in multiple sectors. By leveraging data-driven insights and a deep understanding of this client’s business, we created a digital campaign that not only achieved results but also laid the foundation for long-term growth.
Find out how our award-winning digital PR campaigns could help transform the fortunes of your business
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