A clean sweep of coverage for the Tigerlily relaunch
Wednesday, September 30th, 2015
on behalf of Tigerlily and Lulu
Tigerlily bags itself some fantastic coverage for its relaunch on the 18th of September.
Tigerlily – the ground-breaking ‘go-to’ venue that redefined Edinburgh’s bar, restaurant and hotel scene – has undergone a major refurbishment to further cement its position as Scotland’s number one destination for food, drink and entertainment.
The George Street venue – which includes an award-winning boutique hotel – has had an impressive £500,000 makeover of its ground floor interior and décor.
Tigerlily is the flagship venue of Montpeliers (Edinburgh) Ltd, the group responsible for some of Edinburgh’s best and most forward thinking bars and restaurants.
David Johnston, Development Director at Montpeliers, was confident before the refurbishment that Tigerlily would continue to be the most sought after bar, restaurant and hotel in Edinburgh in terms of style, product and customer service.
With the help of our award winning PR agency, the launch was an instant hit across a whole host of Scottish media, securing some fantastic coverage for Tigerlily.
The story of the relaunch was picked up in favoured titles Edinburgh Evening News, The Herald, the Sunday Times and the Scotsman, successfully achieving a circulation of well over 100,000.
But it didn’t end there. Our committed PR team achieved a strong broadcast hit for the newly unveiled restaurant and hotel, with Tigerlily’s chef appearing on STV’s Fountain Bridge show to demonstrate highlights from the new and improved menu.
The story of Tigerlily’s investment also featured on trusted news websites Deadline News, Daily Business Group, Scottish Business News and The Edinburgh Reporter as well as being featured and circulated as part of Marketing Edinburgh’s popular newsletter.
Further positive coverage was secured on top foodie site Citylicious, as well as being picked up by 5pm blog.
FIND OUT HOW YOUR BUSINESS CAN BENEFIT FROM OUR SCOTTISH PR AGENCY’S STORYTELLING EXPERTISE.
Private: Ainsley Piggott
Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFSView Private:'s Profile
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