A clean sweep of coverage for the Tigerlily relaunch

by Ainsley Piggott

Wednesday, September 30th, 2015

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Tigerlily bags itself some fantastic coverage for its relaunch on the 18th of September.

18 SEP The Scotsman PG35 CROP With BlurTigerlily – the ground-breaking ‘go-to’ venue that redefined Edinburgh’s bar, restaurant and hotel scene – has undergone a major refurbishment to further cement its position as Scotland’s number one destination for food, drink and entertainment.

The George Street venue – which includes an award-winning boutique hotel – has had an impressive £500,000 makeover of its ground floor interior and décor.

Alongside the refurbishment, visitors will find an impressive new menu packed with 18 SEP The Herald BACKPG CROP With Blurlocal flavour while the drinks offer has been completely shaken up.

Tigerlily is the flagship venue of Montpeliers (Edinburgh) Ltd, the group responsible for some of Edinburgh’s best and most forward thinking bars and restaurants.

David Johnston, Development Director at Montpeliers, was confident before the refurbishment that Tigerlily would continue to be the most sought after bar, restaurant and hotel in Edinburgh in terms of style, product and customer service.



12 SEP Edinburgh Evening News PG19 CROP With BlurWith the help of our award winning PR agency, the launch was an instant hit across a whole host of Scottish media, securing some fantastic coverage for Tigerlily.
12 SEP www.theedinburghreporter.co.ukThe story of the relaunch was picked up in favoured titles Edinburgh Evening News, The Herald, the Sunday Times and the Scotsman, successfully achieving a circulation of well over 100,000.

But it didn’t end there. Our committed PR team achieved a strong broadcast hit for the newly unveiled restaurant and hotel, with Tigerlily’s chef appearing on STV’s Fountain Bridge show to demonstrate highlights from the new and improved menu.

The story of Tigerlily’s investment also featured on trusted news websites Deadline News, Daily Business Group, Scottish Business News and The Edinburgh Reporter as well as being featured and circulated as part of Marketing Edinburgh’s popular newsletter.

Further positive coverage was secured on top foodie site Citylicious, as well as being picked up by 5pm blog.



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Ainsley Piggott of Scottish public relations agency, Holyrood PR in Edinburgh

Private: Ainsley Piggott

Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFS

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