Beloved city foundation says thanks to volunteers with help of charity PR experts

EDINBURGH-based charity the Sick Kids Friends Foundation proved to be the pick of the press when it dedicated an entire day to individually thanking its many thousand supporters – with some Royal support to boot.

The committed charity, which supports the Royal Hospital for Sick Children in Edinburgh, devoted one whole day to directly expressing its gratitude to the individuals, teams andcompanies who helped raise a total £1.7m in 2015 – its biggest and most successful year to date.

An 11-strong team from the charity took on the mountainous task and spent the day phoning, emailing and sending out cards and videos in a bid to say a huge thank you to as many as possible of the supporters, who made a total of 11,000 donations during 2015.

The SKFF team also recruited the support of its patron, HRH Princess Beatrice, who recorded a special video message to pass on her royal seal of approval to the charity’s champions.

The story was picked up quickly by local press, the Edinburgh Evening News, which featured it in two different sections of the newspaper. This significant coverage was a target hit for SKFF, as  the publication has a potential readership of 30,000 readers across Edinburgh, the Lothians and even further afield – a key audience for the capital-based charity.

In addition to print, the Thank You Day piece was also featured online on The Edinburgh Reporter hyperlocal news stie – again, an important local publication.

Over the next couple of days, the story then ran online on Fundraising.co.uk and ThirdForceNews.co.uk, which both circulate to thousands of the charity sector’s key players.

Securing coverage on all three of these online sites also added an increased potential circulation of just under 100,000, therefore ensuring SKFF’s appreciative story was told and the team’s fantastic efforts were publicised.

By making ripples across local and industry press sources, our expert Edinburgh PR team ensured further positive attention within charity circles and across the Capital for SKFF and spread the word of just how grateful the charity is for every donation it receives.

This notable representation in the press, both in print and online, was achieved as part of Holyrood PR’s ongoing PR work with the Sick Kids Friends Foundation. Using our multi-award winning skills, we are able to produce regular and far-reaching commentary such as this for all our clients.

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