How to smarten up your digital PR game

FOR ANY business or organisation looking to enhance its public profile, having a good story is only half the battle.

You may have the sharpest insight, the best angle, the slickest quote, and top content, but if you’re not delivering it in the right place, at the right time, and in a format your audience actually cares about, then it’s going nowhere.

That’s where an effective digital PR strategy comes in. In a chaotic world where the news cycle shifts in seconds, your business needs effective digital PR more than ever to ensure you stay relevant.

When it’s done right, it delivers way more than just clicks or impressions. It drives real results, it makes you matter. So, here’s your no-fluff guide to digital PR. It explains in easily digestible terms what it is, why it works, and how you can start using it like a pro.

We’re going to lift the lid on four key pillars that turn good comms into great campaigns. Expect real examples, sharp advice, and a healthy dose of honesty. Here’s what we’ll cover:

Get in your lane

Not every brand belongs on TikTok. And LinkedIn isn’t just for lawyers. The trick isn’t being everywhere, it’s showing up well and in the right places. We’ll help you figure out where your audience actually is, and how to speak their language when you find them.

What does good look like?

Spoiler: it’s not always flashy. We’ll show you what effective looks like across sectors, from healthcare and housing to water supply, and explain the thinking that made each one work.

Counting your pennies

If you’re spending money, make it count. Learn when to back content with budget, and how to measure success beyond the vanity metrics.

Be reactive

Jumping on trends isn’t about being fast, it’s about being relevant. We’ll show how a well-timed response can spark a conversation, build a following, and actually shift perception.

Digital PR isn’t a “nice to have.” It’s a key part of smart brand strategy, and if you’re not already using it, your competitors definitely are.

We can make social media and digital PR work for you

We’re experts at social media and digital PR, and are dedicated to sharing the stories of businesses like yours.

We believe that stories are at the heart of every business, and with a breadth of industry experience and media relations, we can offer the best social media and digital PR in Scotland to boost your brand presence.

To get in touch with us today – simply give us a call on 0131 561 2244 or fill in the form below and we will get straight back to you: