PR photography highlights the pride within Scotland’s fishing industry
Deckhand, Shellfish vessel
Location: Mallaig
“Dredging and trawling provide food sustainably. We have to preserve generations-old skills and knowledge.”
PR Photography captured by Ian Georgeson
Location: Mallaig
Job: Skipper, Shellfish vessel
“We need to stand up for fishing communities and make sure skills built over generations aren’t lost.”
PR Photography captured by Ian Georgeson
Job: Skipper, Shellfish vessel
Location: Eyemouth
“No fisherman wants to destroy what they’ve invested in. That would be crazy. We want fishing stocks to continue.”
PR Photography captured by Ian Georgeson
“Fishing is one of the last true hunter-gatherer jobs.”
Location: Shetland
Job: Skipper on a white fish trawler
PR Photography captured by Ian Georgeson
“Fishing is hardship, reward, community and legacy all rolled into one.”
Location: Shetland
Job: Deckhand on a white fish trawler
PR Photography captured by Ian Georgeson
Job: Skipper, haddock trawler
Location: Peterhead
“You’ve got to look after the next generation. I don’t know any fishermen who just think about today and forget about tomorrow.”
PR Photography captured by Ian Georgeson
Location: Edinburgh
Job: Senior Fisheries Analyst, Scottish Fishermen’s Organisation
“Co-management is essential for balancing objectives and delivering sustainable fisheries. The industry has a vital role to play in this process.”
PR Photography captured by Ian Georgeson
Location: Aberdeen
Job: Senior Fisheries Policy and Science Manager, Scottish Fishermen’s Federation
“Fishermen are real, invested and knowledgeable.”
PR Photography captured by Ian Georgeson
Dr Steven Mackinson
Location: Fraserburgh, Aberdeenshire
Job: Chief Scientist, Scottish Pelagic Fishermen’s Association
“We’re shifting towards greater transparency. There’s been more momentum and progress in the last five years than ever before.”
PR Photography captured by Ian Georgeson
Location: Fraserburgh
Job: Skipper, shellfish vessel
“I’m excited to see what the future holds, I hope the fishing does get better.”
Paul Robertson
Location: Fraserburgh
Job: Skipper, shellfish vessel
“There’s a bright future ahead, but we have to work together to make it happen.”
Mark Robertson
Location: Fraserburgh
Job: Part-owner, shellfish vessel
“Solutions can be found if government works with fishermen, not against them.”
PR Photography captured by Ian Georgeson
WHEN Scotland’s fishing sector needed to cut through the noise at Holyrood and make politicians take notice, our PR photography experts stepped in with imagery that was impossible to ignore.
Our team masterminded a striking portrait-led exhibition with the Scottish Fishermen’s Federation – capturing 12 individuals from across the fishing industry – from Shetland to the Scottish Borders. These powerful images were displayed at the heart of Scottish democracy, stopping MSPs in their tracks and prompting more than 50 of them, including the First Minister, to sign a pledge in support of the sector. It didn’t stop there – the exhibition went on to headline major industry and international events, helping galvanise public and political support.
If it wasn’t for our expert eye for storytelling through photography, Pride in the Seas wouldn’t have generated over 100 pieces of national and regional media coverage, secured thousands of online engagements, and inspired a UK-wide ripple effect – all anchored in a single powerful visual moment.
Read the full story behind the Pride in the Seas campaign here.
FIND OUT HOW OUR PR EXPERTS COULD HELP YOU TO TELL YOUR BUSINESS STORY TO A HUGE NEW AUDIENCE
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